DSM 303 - Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology
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MARKETING PLAN Dunkin Donuts - New Iced Coffees and Dunkin Stix American Sentinel University Introduction to Marketing‚ MKT210 Wil Guttierres 3 August 2014 Table of Contents Section 1 – Executive Summary………………………………………………..……Page 1 Section 2 – Mission Statement…………………………………….………………....Page 1 Section 3 – Situation Analysis……………………………………………………….Page 1 Section 4 – Market Summary………………………………………………………..Page 2 Section 5 – Target Market Growth…………………………………………………..Page 2 Section 6 – Market Needs…………………………………………………………
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Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy‚ attempting to distinguish their donuts based on taste‚ quality and simplicity. The company ’s goal since its infancy has been to satisfy customers by providing a unique experience. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see
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Dunkin’ Donuts and Krispy Kreme Doughnuts Introduction Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper‚ both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication‚ particularly listening. Social media
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business in the future and explain how they will influence the business. Respond substantively to two other learners. 1. Dunkin’ Donuts Dunkin Donuts core and distinctive competence is the ability to market and sell baked goods and coffee. The Dunkin Donuts mission statement is“Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts‚ bakery products and beverages in each metropolitan market in which we choose to compete.” (www.samples-help.org) Based on the mission
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strategies can Go Nuts Donuts come up to become internationally renowned and sustain growth despite of the increasing number of competitors in the market? II. Objectives 1. To become one of the giants in the donut industry internationally 2. To be able to grab more market share despite of the growing number of competitors in the market 3. III. Background of the Study A. Summary of the case/ company profile It all started back December of 2003 where go nuts donuts first came up with their
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Written Assignment Krispy Kreme Doughnuts‚ Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase‚ including a secret recipe and name‚ Krispy Kreme. Rudolph moved to Winston-Salem‚ North Carolina‚ where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
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EXECUTIVE SUMMARY We begin our report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme
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supposed to choose? The battle has been going on for over a decade between the two main contenders‚ Dunkin Donuts and Starbucks. Starbucks sells an upper class lifestyle to their coffee drinkers‚ while Dunkin Donuts sells a cup of joe for the average Joe. Each goes about advertising in a different manner. Through the use of print advertising‚ Starbucks shows its superiority to Dunkin Donuts by using powerful text‚ creating an aesthetic scene‚ and evoking specific emotions and thoughts. The text
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has a leadership position in doughnut business. Excellent modernized Training facilities is added advantage to Krispy Kreme Doughnuts. Weakness - Low product portfolio or less Innovation in products compare to Dunkin’ Donuts‚ Tim Hortons‚ Winchell’s Donut house and LaMar’s donuts where they have variety of doughnuts‚ coffee and other bakery product like Muffins‚ pies‚ bagels etc. No breakfast or lunch menu offered by Krispy Kreme. Random Closing and opening of new stores damaged the reputation
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