gonut
I. Statement of the Problem What different strategies can Go Nuts Donuts come up to become internationally renowned and sustain growth despite of the increasing number of competitors in the market?
II. Objectives
1. To become one of the giants in the donut industry internationally
2. To be able to grab more market share despite of the growing number of competitors in the market
3.
III. Background of the Study
A. Summary of the case/ company profile
It all started back December of 2003 where go nuts donuts first came up with their first branch in the fort strip. It became an instant hit with sales shooting up to 20000 donuts a day and went beyond 8 times the expected output of the Company. The company is owned by the De ocampo and the Trillana families. Wanting to have a franchise of Krispy Kreme but their offer was declined, they opted to build their own who would be of the same quality or even better. Go Nuts Donuts also had this notation of having a lower price than competitors but not “cheap” as to separate themselves to other foreign counterparts that have marketed themselves as snacks of middle to lower class.
Just June of 2012 IP ventures group bought 40 percent of the doughnut company. Due to this event they were able to tie up with other stores of IP ventures like highland coffee. Highland coffee has now a tie up with go nuts donuts and that they actually sell donuts produced by Go Nuts Donuts in their stores. They currently now have 27 stores allover the country and are aiming for 50 in the next five years. In the following years IP ventures group also wants to create more hybrid stores and that their stores would be able to help and complement each other.
B. Theoretical Framework
We believe that this framework is what best fits for the Go Nuts Donuts case. We all know that Go Nuts Donuts did an extraordinary job in entering the market against international giants and was even called the “Manny Pacquiao”
II. Objectives
1. To become one of the giants in the donut industry internationally
2. To be able to grab more market share despite of the growing number of competitors in the market
3.
III. Background of the Study
A. Summary of the case/ company profile
It all started back December of 2003 where go nuts donuts first came up with their first branch in the fort strip. It became an instant hit with sales shooting up to 20000 donuts a day and went beyond 8 times the expected output of the Company. The company is owned by the De ocampo and the Trillana families. Wanting to have a franchise of Krispy Kreme but their offer was declined, they opted to build their own who would be of the same quality or even better. Go Nuts Donuts also had this notation of having a lower price than competitors but not “cheap” as to separate themselves to other foreign counterparts that have marketed themselves as snacks of middle to lower class.
Just June of 2012 IP ventures group bought 40 percent of the doughnut company. Due to this event they were able to tie up with other stores of IP ventures like highland coffee. Highland coffee has now a tie up with go nuts donuts and that they actually sell donuts produced by Go Nuts Donuts in their stores. They currently now have 27 stores allover the country and are aiming for 50 in the next five years. In the following years IP ventures group also wants to create more hybrid stores and that their stores would be able to help and complement each other.
B. Theoretical Framework
We believe that this framework is what best fits for the Go Nuts Donuts case. We all know that Go Nuts Donuts did an extraordinary job in entering the market against international giants and was even called the “Manny Pacquiao”