Lynn Christensen Student #0409328077 Financial Accounting Acct. 504 Professor Joyce Stiles Course Project - Kohl’s & JC Penney Submitted: August ‚ 2014 JC Penney’s: Since their founding by James Cash Penney in 1902‚ they have grown to be a major retailer‚ operating 1‚106 department stores in 49 states and Puerto Rico‚ as of January 29‚ 2011. J.C. Penney Corporation‚ Inc. was incorporated in Delaware in 1924 and J.C. Penney Company‚ Inc. was incorporated in Delaware in 2002‚ when the holding company
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JC Penney Case Study MBA 503 March 28‚ 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney‚ the company has grown into a major retailer‚ with 1‚104 stores and approximately 116‚000 employees as of February 2013. The company sells merchandise and services through its department stores and website‚ jcp.com. Their product mix includes clothing and shoes‚ accessories‚ jewelry‚ home furnishings and
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JC PENNEY- HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS J.C. Penney Company‚ Inc. (jcpenney) is a chain of American mid-range retailer‚ operating 1‚107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear‚ accessories‚ fine and fashion jewelry‚ beauty products‚ home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like
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JCPenney stores often house several leased departments such as Sephora‚ Seattle ’s Best Coffee‚ optical centers‚ portrait studios‚ and jewelry repair. SWOT Analysis | Strengths | Weaknesses | 1. Balanced Brand Portfolio 2. Wide product offerings 3. Multiple retail
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James Cash Penney opened a dry-goods store in Kemmerer‚ WY in 1902‚ and this was the beginning of what is known as the JC Penney retail chain today. "J.C. Penney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper‚ more enduring relationship with our customers‚ increasing the engagement and retention of our Associates‚ and delivering industry leading financial performance to our shareholders”(Edwards‚ 2013). This is J.C. Penney’s current
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How JC Penny and Kohl’s Use Facebook in their Marketing Plan Introduction In today’s society we are dependent on social media for information. Social media gives us a feeling of being connected‚ even when we don’t even know the person we are reading about. The information passed through Facebook‚ LinkedIn‚ YouTube‚ MySpace comes to us uncensored and can evolve rather quickly. Many companies use tools like Facebook‚ to reach their customers. People are on Facebook twenty
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Kohl’s Corporation Financial Analysis American retailer Kohl’s has become a prevalent fixture for the purchase of discounted clothing and home goods in the mid-west for over twenty-five years. The history of the company however has roots much more modest than present day market dominance would suggest. Dating back to a Wisconsin supermarket in 1946‚ founder Max Kohl grew his small business to the most successful chain of supermarkets in the Milwaukee area (12). By 1962 Kohl opened his first department
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J.C. Penney is a retail outlet that operates in many locations globally. It deals with product lines such as clothing‚ footwear‚ beauty products‚ electronics‚ and jewelry. There are several changes that have taken place in the macro environment that promises to increase the fortunes of the company. The advertisement in technology is one single important factor that has increased the performance of the business (Ali‚ 2007). The company has an elaborate website through which it uses to tap the
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Dupont Analysis J.C. Penney ’s‚ Inc. versus Nordstrom‚ Inc. | Fiscal years 2005 and 2004 Refer to Figure 1. During fiscal year 2005‚ both J.C. Penney ’s Inc. ("Penney ’s) and Nordstrom‚ Inc. ("Nordstrom") provided similar and high returns on their shareholder investments‚ at 27% and 26%‚ respectively. Both companies ’ 2005 returns on equity ("ROE ’s") are up from prior year. While Nordstrom posted a significant increase in ROE by 20% over prior year‚ Penney ’s ROE is up 152% over its 2004
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“Fair and square” strategy Johnson recently intended to transform JC Penney from a department store chain into a retail powerhouse. based on his previous experience at Apple and Target‚ Johnson began to create about 80 high brand stores inside JC Penney stores‚ such as Martha Stewart boutique‚ besides offering services to customers like promotions; free ice creams and hot dogs in July. The main strategy for the new plan is that instead of deep discounts to appeal customers‚ the company will offer
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