selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences for the product through process of Brand Recall. Also‚ a detailed study was made to
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Now‚ it seems every time you turn on your TV‚ you see a Mac versus PC ad. These two companies are the two biggest competitors in the computer industry. Apple is primarily a consumer company‚ and makes most of its profit selling hardware‚ like its iPod music players and Mac computers. This makes the target of Apple’s site much clearer — marketing‚ selling and providing support for its products to consumers.They don’t have to worry about selling licenses to manufacturers because they’re the only manufacturer
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computers by Apple was one of the best‚ there was a significant decrease in sales after 1990s‚ whereas competition in electronics world started to grow rapidly. However‚ after spotting the difference‚ Apple produced a new product‚ that was called ‘iPod’ – MP3-player‚ which in result boosted the sales. (Nostoptechnology‚ 2009) In comparison to Apple‚ Samsung Company was developing steadily‚ but with a lot of new products coming to the market. (Samsung‚ 2012) Furthermore‚ ‘In the 1990’s‚ SAMSUNG transformed
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also willing to try new challenges thus‚ taking risks. This is said because as said by Gallo (2011‚ p.5)‚ Jobs originated the development of some of the sexiest Apple products yet such as the iMacs‚ iPhones‚ iPads‚ MacBooks and not forgetting the iPods. Jobs took the risk of not knowing whether it would make or break the company‚ but he did it anyway. In the end‚ as we all know the result‚ Jobs succeeded. As quoted by Arrington (cited in Gallo 2011‚ p.5)‚ “your world would look a lot different had
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an American multinational corporation‚ which designs‚ manufactures and sells personal computers‚ consumer electronics and software‚ and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world. Customer loyalty combined with expanding closed ecosystem Apple is a leading innovator in mobile device technology - chosen as the most innovative business
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To: Beth Leslie‚ Chief Executive Officer‚ Apple‚ Inc. From: Adam Conley‚ Research and Development Vice-President‚ Apple‚ Inc. Subject: Not Recommending Expansion of Apple‚ Inc. to Lakeland‚ FL Attached is my recommendation report “Possible Expansion of Apple‚ Inc. to Lakeland‚ FL‚” which you requested for December 7‚ 2017. The report provides evidence of my recommendation not to expand Apple‚ Inc. to 6405 S Florida Ave‚ Lakeland‚ FL 33813. This is based on three criteria‚ is there enough parking
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consumer electronics‚ computer software‚ and personal computers. (Appendix 1) It was established in 1976 California and the founded by Steve Jobs‚ Steve Wozniak and Ronald Wayne. The company’s best-known hardware products include Macintosh computers‚ the iPod‚ the iPhone and the iPad. (Business Insider‚ 2012). Purpose The purpose of this report is to identify and evaluate the market factors of the mobile phone industry as a junior marketing executive‚ and review the appropriateness of Apple Inc.’s
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How does service innovation influence the performance of a company? Starbucks has not only established itself in the coffee industry but essentially it has become its own entertainment business‚ by constantly innovating it has added to the customer experience by incorporating music into the stores to create an emotional response for customers and to allow them to feel a certain way when they enter the stores. At a shareholder meeting it was declared that a deal was signed with Paul McCartney that
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Apple’s Strategic Management Table of Contents 1 Executive Summary ..............................................................................................p3 2 Analysis of Environment and Competitiors ........................................................p3 2.1 General Review of Strategic Environment .................................................p3 2.2 PESTAL Analysis .......................................................................................p4 2.2.1 Political
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incredible‚ as the company should benefit immensely from the holiday season. • Over the past weeks the company has unveiled a flurry of new items‚ including the all-important iPhone 5‚ the iPad mini‚ a new 13-inch MacBook Pro‚ a new Mac‚ and a new iPod Touch‚ proving that the company is still innovating for the future. • The iPad mini puts Apple’s foot in the small tablet market‚ a space that for a time
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