Compare and Contrast Apple and Samsung

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Essay Title: Compare, Contrast and Evaluate Apple and Samsung Companies.

Word Count: 918

The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation. Firstly, Apple is very similar to Samsung with respect to the size of the companies. Steve Jobs and Steve Wozniak, two important people who were expelled from a college, founded Apple Company in 1976, when the first Apple computer was released. (Nostoptechnology, 2009) Unlikely to Apple, Samsung was founded in 1938 by Byung-Chull Lee, the Korean businessman. Although, the initial purpose of the company was to trade vegetables and fruits with China, only back in 1969, the Samsung Company began to expand and sell what nowadays it is world well known: electronics. (Samsung, 2012) Despite the fact, that production of personal computers by Apple was one of the best, there was a significant decrease in sales after 1990s, whereas competition in electronics world started to grow rapidly. However, after spotting the difference, Apple produced a new product, that was called ‘iPod’ – MP3-player, which in result boosted the sales. (Nostoptechnology, 2009) In comparison to Apple, Samsung Company was developing steadily, but with a lot of new products coming to the market. (Samsung, 2012) Furthermore, ‘In the 1990's, SAMSUNG transformed its mission statement to keep pace with its growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.’ (Samsung-Mansour, 2007) According to Daily Mail (2012), few months ago Apple’s company value reached $623 billion, making them ahead of Samsung, whereas Samsung has only $162 billion of company value. (Forbes, 2012) Hence, Apple has made profits of $33 billion, as...
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