Apple’s iPod: A Bite of Innovation Marketing Plan Presented by: Angela Romero-Monsalve Presented to: Prof. Perttula MKTG 649-3 SFSU Apple’s iPod: A Bite of Innovation Apple is a top tier consumer electronics manufacturer that differentiates itself by offering design-oriented‚ user-friendly‚ innovative‚ and hip products at premium price. Steve Jobs‚ a charismatic entrepreneur that pioneered the personal computer‚ the mobile computing‚ and the digital music industry‚ led
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data from all their Apple devices in one place which made life easier for customers. Secondly‚ its product became the must have if customer wanted to be part of “the Apple Family” or “community”. Apple products were not anymore electronic products (iPod‚ iPad‚ IPhone) or computer; Apple products were seen as a social status since Apple product prices were higher than the competition. Thirdly‚ Customers are buying Apple products in order to have high quality products that are sold in huge bright
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STEVE JOBS: THE INSPIRATION OF MANY HOW STEVE JOBS HAS CHANGED THE WORLD WITH APPLE Steve Jobs was one of the giants of the information age‚ and his influence will be felt for decades to come. Jobs introduced us to multiple products that have changed the lives of many. Job’s was born in 1955 in San Francisco‚ California. He was a US electrical engineer and computer inventor. In 1976 along with Steve Wozniak they formed Apple Computers (Hefner 2005) Getting to know Steve Jobs personally is not
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Japan. Source 2: http://www.economist.com/node/21551058 Summarize: This article predominantly talks about how Apple is a major economy innovator. In the last 11 years‚ apple has come out with 3 products that have completely changed the market. The iPod‚ iPhone‚ and
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other electronic accessories. Throughout the past few years Apple is greatly known for their leading product: Apple iPod. With this contribution he pioneered digital technology to the masses. "As a visionary‚ he saw that computers could be much more than drab productivity tools. Instead‚ they could help unleash human creativity and sheer enjoyment" (Burrows). With the success of the iPod Job’s dominated the music business with the music player and iTunes online music store. iTunes along brought forth
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I like to call them‚ iPhone-wannabes‚ today I am going to be talking about the man behind the iPhone and all of the Apple products we have come to love and use every day‚ Steve Jobs. B. Relevance: Steve Jobs is the reason we have the things like iPods‚ iPads‚ and the iPhone. Everyone that likes Apple products should at least care to listen about the man behind this generation. C.
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lifestyle.” Now Apple was not only a software company‚ but a digital asset management company because they owned the iTunes content. They opened their own stores‚ and with iTunes became the largest digital retailer in the world. Then Apple introduced the iPod which revolutionized the way people listen to music. Apple’s superior design quality differentiates its products from its competitors. They first developed a public association with high quality design with their first home computers‚ which were
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impossible to deny that‚ over the last five years‚ Apple has firmly positioned themselves as the premier creator‚ manufacturer‚ and distributor of some of the most innovative and quite frankly‚ coolest technology that is available. From the release of the iPod and Intel-based Mac to the more recent iPad and iPhone‚ the company has literally driven innovation in the industry. They have also done so in a manner befitting the original high standard that Steve Jobs instilled in the company from its inception
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because it has stocks that are rising sky-high right now! Apple is an American multinational corporation that designs and markets consumer electronics‚ computers software and personal computers. The company’s best know hardware products include the iPod‚ and the iphone and the ipad. Apple software includes the Mac OS X operating system and the iTunes media Brower; The three reasons why I would invest in apple are because apple’s market share as a computer marker is on a strong up trend is now
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think that as Apple continues to move forward with out the guiding force that was Steve Jobs‚ they have to consider the impact that competitors are going to have on their market share. There are now several competing devices similar to the iPhone‚ iPod‚ and iPad in the market place now. Apple will have to continue the tradition of innovation‚ and homegrown product development to stay on top. With new leadership‚ comes new ways of doing things. Even though the new CEO of Apple inc‚ Tim Cook
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