Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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Expansion of SUBWAY in China Research Report 1 Table of Contents 1. Cover Page………………………………………………………………………………………………..P.1 2. Table of Contents………………………………………………………………………………………P.2 3. Executive Summary…………………………………………………………………………………..P.3 4. Company Background………………………………………….…………………………………….P.4 5. Situation Analysis……………………………………………………………………….……P.4 to P.7 6. Consumer Behavior Analysis………………………………………………………..….P.7 to P.9 7. SWOT Analysis……………………………..……………………………………..………..P.9 to P.11 8.
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Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004‚ the fast-food portion outpaced non-fast food breakfast sales. In 2009‚ fast-food breakfast sales represented 55 percent of the total market‚ however‚ the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline‚ market research firm Mintel‚ expects a 2.1 percent increase in for the coming year. (2) The
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Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities‚ both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business
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the subways. It is unclear whether this concept made way to New York City on purpose or if it was an accident. Shortly after the CORNBREAD and COOL EARL effort‚ the Washington Heights section of Manhattan was giving birth to new writers. In 1971 The New York Times published an article on one of these
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“This life he could take so easily and break across his knee like a stick.” This excerpt describes the overall perception of the speaker throughout “On the Subway”‚ written by Sharon Olds. Using descriptive language‚ the poem determines the speaker’s perception. The speaker’s fears of the stranger sitting across from her become the reader’s also by her comments and use of descriptive language. The speaker communicates the stranger’s capabilities over her life more than once in the poem. “.
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In the poem “On the Subway‚” Sharon Olds uses poetic devices‚ tone‚ and imagery to identify the contrasts between a woman and young man who are on the opposite sides of the subway and who live opposite lives due to the color of their social classes in order to give insights on the result of the experience. Olds use of simile shows how she judges the boy instantly. Olds states “His feet …‚ in black sneakers laced with white in a complex pattern like a set of intentional scars.” She compares
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the incessant honks and beeps from the streets below their building didn’t help. And the worst part about the Big Apple? The Subway system. Sansa swore that she saw mice on the train home from work daily. Not to mention how crowded the cars were‚ and how the lady sitting next to her two weeks ago most certainly had the bubonic plague. Ironically‚ it was on the subway that
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Everyday we come down to the same old gross‚ disgusting food. Wouldn’t it be better to run down to the lunchroom to find Mcdonald’s‚ Wendy’s or Subway? Of the people surveyed‚ 75% of the people I asked would prefer fast food. Because of this‚ we must be able to have fast food served in our cafeteria. First‚ if there was fast food‚ less people would pack their lunches. About “75% pack food in the united states.” This number could be reduced if fast food was an option. It cost $707 a year to pack
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