• Sony Computer Entertainment’s Core Product: Playstation
    Introduction to Sony Corporation Massaru Ibuka is the man behind some of the most successful high-tech products that consumers use today. Massaru Ibuka is the founder of Sony. After WWII, he opened up a radio shop and named his company “Tokyo Telecommunications Engineering Corporation,” (Son...
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  • Case Analysis Sony
    [pic] Part 1 Introduction Our Sony case analysis exists of two different parts. In part 1 we will give a brief history about the company, as well as the answers to the case questions. In part 2 we will have a look at Sony’s current problems and provide our solutions for these problems....
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  • Sony Vaio
    Cang Nguyen Michael Goodman Eng 010 Feb 21- 2011 Sony Vaio we constantly see appearance of advertising . it becomes increasingly important part of our daily life. they are on television, radio, internet, magazines, books, or even on your car- a piece of paper-...
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  • User Manual for Sony Walkman
    Running head: USER MANUAL User Manual for Sony Walkman Axia college of University of Phoenix Table of Contents SONY Introduction of Sony Walkman…………………………………………………………………... 3 Getting Started……………………………………â€...
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  • Sony Corporation Executive Summary
    Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with pr...
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  • Growing World of Sony
    It's not news that Sony is a global company or that (25%) of all Play Station profits' for the past seven years came from Sony to Japan. After all that's what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X-Box doing business around the world...
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  • Strategic Planning, Facilitation and Sony Corp.
    Running head: ARTICLE & DISCUSSION Johns Hopkins University Master in Organizational Development Facilitating Strategic Planning, Problems Solving and Decision Making By Carolina Goicochea Castro January 8, 2007 ARTICLE & DISCUSSION Overview Introduction of Strategic Planning and Facil...
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  • Sony Branding Strategy
    1 Sony Sony is the kind of company that constantly launches so many great products that engineers and designers for competing companies must get little rest at night. The Sony is primarily focused on the Electronics (such as AV/IT products & components) and Game (such as PlayStation) and Entertain...
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  • Anlysis of Sony(Hk)
    Introduction: Sony was found in Hong Kong since 1959 when the company started a transistor radio assembly facility in Hong Kong through a local entity. In 1962, Sony Corporation of Hong Kong Limited was established to oversee all the activity in the Asia Pacific region. As China's open door polic...
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  • Origin of Sony
    THE ORIGIN OF SONY Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establis...
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  • Sony vs the People
    Introduction “Corporation, n. An ingenious device for obtaining individual profit, without individual responsibility. “ Ambrose Bierce. In this study, we will attempt to evaluate some of the approaches that Sony employ to protect its intellectual property. We will also review some of Sony...
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  • Sony Minidisc: Failed Innovation?
    Sony MiniDisc: Failed Innovation? A case study of the conception, production and distribution of the MiniDisc David Reid Technological change and advancement is driven by invention and innovation, and it is important to discern between these two very different terms. ‘The former refers to...
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  • Sony Ericsson's Business Strategy
    Business Strategy Task 1: The role that objectives play in the process of strategic planning Strategic planning is the process of developing and maintaining a strategic fit between the organisation’s objectives and resources and the changing market opportunities. This is gener...
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  • Apple V/S Sony Strategy
    1. INTRODUCTION If there is one piece of technology that has touched the lives of people all over the world irrespective of age, socio economic classification or geography it has to be the Portable Audio Player (“PAP”). Accordingly, it will be interesting to see how this industry has evolved...
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  • Sony Case Study
    Sony Music Introduction The current scenario confronting Dr Schramm is challenging. Schramm will need to address several issues including piracy of Sony music assets, organisational structure and artist management policies. However, the issue that arguably will impact Sony’s performance lon...
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  • Comparison Between Ad Sony’s Bravia X-Series Lcd Television and Nec’s Multeos Lcd Television
    Executive Summary This report focuses on advertising appeals and executions as a means for critically analysing the following two products advertisements: • Sony’s Bravia X-series LCD Television (Appendix 1) • NEC’s Multeos LCD Television (Appendix 2) These products are direct competit...
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  • Sony Pictures Entertainment - Overview 2004
    Table of Contents Introduction Company History Sony Corporation Organization People and Management Principles Motion Picture Industry Summary Sony Pictures Entertainment Distribution Motion Picture Distribution to Theatres Home Entertainment Distribution Identifying Channel Gaps Film Flow...
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  • Macro Environment of Sony
    HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive...
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  • Evaluation of Sony Corporation’s Strategy
    Evaluation of Sony Corporation’s strategy Sony have successfully created an incredible brand name previously, however, its legend seem to be falling apart recently. In fact, Sony’s net profit for the July-September quarter for 2006 falling 94% to 1.7 billion Yen, compared to 28.5 billion Yen...
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  • Sony Corporation
    Introduction Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even...
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