Topic: Marketing-(Nike‚ Inc.) Introduction Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach‚ Bill Bowerman renamed their small sportswear company as Nike. Since then‚ the business has increased dramatically. At present Nike‚ Inc. has already become a major public traded sportswear and equipment supplier in the United States. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sport equipment
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fundamental facts in marketing is that every product has a target audience. Rarely are there products that cross all age‚ gender‚ social background‚ ethnic group‚ etc.‚ in their appeal. Although not impossible‚ if there ever were such products‚ they are extremely few and far between. Why is it important to understand that each product has a specific target audience? Because‚ without identifying the target audience‚ one is unable to utilize the marketing mix to build a successful marketing strategy. According
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PERSONAL ESSAY i) How is interior design significant as a profession? Our lives are surrounded by buildings. Houses‚ public buildings and commercial properties such as shops‚ restaurants‚ leisure venues and offices can be found just about anywhere. However in its essence‚ most buildings are pretty much the same; just floors and walls placed in different layouts. Luckily‚ anything that has an interior can be designed‚ redesigned or refurbished. With the abundance of home‚ design‚ property and architecture
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Marketing mix for competitive advantage: Introduction: The main intention of market research is to analyze the demand of customers. In fact‚ consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers‚ company could take right decision for the customers‚ according to the right place and
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BRAAAP Product Report Introduction Braaap began with the vision of making motorcycling more enjoyable and more accessible‚ enabling more people to experience what we love about motorcycling. In an over competitive industry dominated by just a few well-established and familiar brands it’sBraaap’sjob as an emerging brand to punch above our weight. Braaap have to outdo our competitors in componentry‚ Braaap have to outdo their warranty‚ Braaap have to offer more customization‚ Braaap have to make
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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stands for highly finished quality and flawless technical perfection ‚ providing necessary and leaving out everything else. SWOT strength Hyundai’s brand name connecting system with the subsidiary company CRM marketing system continuous influx of vip members success of marketing strategy weakness low market share problem with corporate governance cumulated deficit Opportunity recovery of the credit card business slump of industry leader political support from the government helping
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Interior Design Contracting (IDC) on average makes up between 15-20% per cent of the total project value of contracts‚ with Fit-outs estimated at an additional 5-8% of the total project value. Residential construction projects are the drivers of the IDC and fit-out spend‚ accounting for 49% of the total estimated value‚ followed by hotels at 27%‚ offices at 19% and the retail sector at just 6%. The Interior Design Contracting & Fit-Outs Industry in the UAE and Middle East & North Africa (MENA)
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An introduction to the colour psychology The problems arising in the use of colour can be one of the most difficult and many-sided in interior design. Colour has been given a lot of attention in the world-wide practice of interior design and this is not by accident. Numerous studies have been instigated and proved the impact of various colours and their combination on the mood and the operation of people. Natural sciences gathered lots of experimental material about the influence of colour on
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The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
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