marketing mix
Topic: Marketing-(Nike, Inc.)
Introduction
Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach, Bill Bowerman renamed their small sportswear company as Nike. Since then, the business has increased dramatically. At present Nike, Inc. has already become a major public traded sportswear and equipment supplier in the United States. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sport equipment with revenue in excess of US$ 24,13 billion in last year 2012. (Nike,Inc. reports fiscal 2013) . Nike as a most successful company in the world. It must have a well marketing management that can perfectly identify and anticipates customer requirement and satisfy them. There are many marketing elements that must have led Nike to become such a powerful brand. This study will analyse the Nike’s marketing mix and its market orientation, in addition a conclusion for marketing of Nike.
Marketing mix
According to the concept of marketing mix (Neil Borden 1953), marketing mix was defined as an instrument to analyse product, price, place and promotion in order to establish relationships with customers. Product is seen as an item that can satisfy what a consumer demand that includes tangible goods and intangible service. Promotion means all of the methods of communication that marketers use to deliver information to different communities about the product. Place represents the location where the tangible and/or intangible products are provided for customers. Price is a sum of money that a customer pays for the product.
Product: in order to satisfy the consumer’s demand, Nike first provides a wide range of products that involves all aspects of different sport areas for their customer. This means all the customers could be satisfied by Nike’s products, no matter what the needs of the people. Nike has all the equipment for them. Secondly, According
Introduction
Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach, Bill Bowerman renamed their small sportswear company as Nike. Since then, the business has increased dramatically. At present Nike, Inc. has already become a major public traded sportswear and equipment supplier in the United States. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sport equipment with revenue in excess of US$ 24,13 billion in last year 2012. (Nike,Inc. reports fiscal 2013) . Nike as a most successful company in the world. It must have a well marketing management that can perfectly identify and anticipates customer requirement and satisfy them. There are many marketing elements that must have led Nike to become such a powerful brand. This study will analyse the Nike’s marketing mix and its market orientation, in addition a conclusion for marketing of Nike.
Marketing mix
According to the concept of marketing mix (Neil Borden 1953), marketing mix was defined as an instrument to analyse product, price, place and promotion in order to establish relationships with customers. Product is seen as an item that can satisfy what a consumer demand that includes tangible goods and intangible service. Promotion means all of the methods of communication that marketers use to deliver information to different communities about the product. Place represents the location where the tangible and/or intangible products are provided for customers. Price is a sum of money that a customer pays for the product.
Product: in order to satisfy the consumer’s demand, Nike first provides a wide range of products that involves all aspects of different sport areas for their customer. This means all the customers could be satisfied by Nike’s products, no matter what the needs of the people. Nike has all the equipment for them. Secondly, According