Marketing Mix

HMC organization with the goal of “improvement in production efficiency” by reshuffling or merging the division of job functions. which aimed for efficient control and evaluation, developing management motivation and ability, improving the capability to cope with market diversification and cost reduction.
Slogan (new thinking .new possibilities )
Hyundai's new way of thinking is to share the premium value with more people. We make new possibilities for people and our planet by constantly coming up with new ideas. to our customers
Hyundai's new thinking seeks to uplift our customers' quality of life. In continuous pursuit of better quality , services , and new solutions , Hyundai creates new mobility experiences and the culture.
Technology with art
Hyundai Motor Company ,which keeps a close eye on the needs of our modern world , has embarked on a new direction with " Modern Premium ". This new concept of "Premium" that Hyundai is pursuing stands for highly finished quality and flawless technical perfection , providing necessary and leaving out everything else.
SWOT
strength
Hyundai's brand name connecting system with the subsidiary company
CRM marketing system continuous influx of vip members success of marketing strategy weakness low market share problem with corporate governance cumulated deficit
Opportunity
recovery of the credit card business slump of industry leader political support from the government helping delinquent barrowers with bad bank threat shrinking of consumer confidence reduction of using credit card rising of credit card's fee moral hazard and increasing the number of delinquent barrowers

Marketing Mix of Hyundai
Product
Offering high quality with beautiful designed products
Place
Locating different companies and factories worldwide.
Price
Premium quality at a less premium price with long term warranty period.
Promotion
Road shows , advertisements, radio, Newspapers &magazines, workshops