International Marketing and Trade “IKEA” Submitted to Professor David Cray By Hossein Kazemi Student # 100841490 IKEA is known as the world’s largest international home product retail company. The compony established in Sweden by a 17 year old boy named Ingvar Kamprad in 1943 (Wikipedia‚ 2012). The company was ranked 44th in a list of the top 100 international brands by interbrand and has more than 220 stores operating in 41 countries with 29 trading service offices in 25 countries worldwide (IKEA‚ 2010). IKEA
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bathrooms‚ office‚ lighting‚ textile and carpets‚ kitchen utensils and table settings‚ household organization‚ children’s section and seasonal decorations....» Document abstract : «Ingvar Kamprad‚ a young Swede‚ finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name‚ the name of his parents’ farm and...» Document abstract : «Within the course of management in Specialty Marketing
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founded in 1943 by 17 years old in Sweden and it is owned by a Dutchregistered foundation controlled by the Kamprad family. The company that was originated in Småland‚ Sweden distributes its products through its retail outles. As of August 2009‚ the chain has 301 stores in 37 countries‚ most of them in Europe‚ North America‚ Asia and Australia. The IKEA concept began when Ingvar Kamprad‚ an entrepreneur from the Småland province in
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privately held company refuses to publish figures in profitability‚ its net profit margins were rumored to be approximately 10% high for a retailer. The founder‚ Ingvar Kamprad‚ now in his 80s but still an active advisor to the company‚ is rumored to be one of the world’s richest men. Company Background IKEA was established by Ingvar Kamprad in Sweden in 1943 when he was 17 years old. The name IKEA was an acronym: I and K his initials; E stood for Elmtaryd‚ the name of the family farm; and A stood
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AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA BACHELOR THESIS Authors: Emilie Martens (19860203) Tobias Mauelshagen (19810623) Course: IBO 348 – VT 2007 Examiner and Tutor: Richard Nakamura Växjö universitet Ekonomihögskolan 31st of May 2007 ABSTRACT i Abstract Nowadays‚ companies face many difficulties due to the much competitive environment they have to evolve in. Therefore‚ multinational ones
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beds‚ chairs‚ and desks)‚ appliances‚ and home accessories. As of January 2008‚ the company is the world’s largest furniture retailer.[4] Founded in Sweden in 1943 by a 17-year-old Ingvar Kamprad‚ who is one the world’s richest people in 2013‚[5] the company’s name is an acronym that consists of the initials of Ingvar Kamprad‚ Elmtaryd (the farm where he grew up)‚ and Agunnaryd (his hometown in Småland‚ South Sweden).[6] The company is known for its modern architectural designs for various types of appliances
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than that‚ all of the Ikea product are environmentally friendly: they using recycle and reuse raw material to make their own product that without using chemicals to make furniture. Those strategies and plan were contributed by its originator‚ Ingvar Kamprad. The furniture company- Ikea was having great impact on society and peoples. Ikea Company was Initiated eco-friendly furniture. This sustainability movement has attracted many peoples that intended to make their effort in saving the plant and
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BUS2235 Organizational Dynamics Critical Analysis #4 Ingvar Kamprad: Wealthy Man‚ Frugal Man‚ Entrepreneur Extraordinaire Although octogenarian Ingvar Kamprad‚ the founder of Swedish-based IKEA‚ is one of the wealthiest individuals in the world‚ he nonetheless lives quite frugally. Kamprad avoids wearing suits‚ flies economy class‚ takes the subway to work‚ drives a ten-year-old Volvo and frequents inexpensive restaurants. “It has long been rumored in Sweden that when his self-discipline
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2006 4) Collins‚ Lauren (October 3‚ 2011). "House Perfect". The New Yorker. Retrieved 10 October 2011 from http://www.newyorker.com/reporting/2011/10/03/111003fa_fact_collins. 5) Ingvar Kamprad and Bertil Torekull‚ “Leading By Design: The IKEA Story” Harper Collins‚ Sept.1‚ 1999. ISBN 978-0-06-662038-1 6) Ingvar Kamprad‚ “The Testament of A Furniture Dealer”‚ IKEA System B.V.‚ Retrieved 2007 from http://zh.scribd.com/doc/72474884/A-Furniture-Dealer-s-Testament 7) Edgar H. Schein (1985)‚ “Organisational
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Edward Kaikumba BUSN 204: Case Problems in Business October 24th‚ 2014 IKEA Analysis Introduction At a very young age Ingvar Kamprad showed signs of having an excellent sense of thrift. Even at age five‚ it is documented that through the resale of matches throughout the city of Stockholm‚ Ingvar was profitable displaying a knack for appeasing customer needs. Combining the initials of his first name IK and the first letters of the farm and village where he was born (Elmtaryd and Agunnaryd) EA
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