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    Ikea Case

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    Company History * Established by Ingvar Kamprad in 1943 at the age of seventeen. * The name IKEA was derived from the combination of first letters of CEO name (Ingvar Kamprad)‚ followed by the first letters of the farm and village he grew in (Elmtaryd and Agunnaryd). * Originally sold pens‚ binders‚ watches‚ wallets‚ cigarette lighters and expanded into furniture‚ kitchen and other products. * Small backyard company soon developed in to one of the world’s largest furniture retailers

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    respond to the use of child labor in the Indian carpet industry with a short term decision and long term action. Background IKEA was founded in by Ingvar Kamprad. Kamprad started the company at the young age of 17‚ and as the company began to grow and flourish he focused on certain ideals which he later used to build the company’s vision statement. Kamprad wanted a business that could “create a better life for the many people”. He worked to achieve this goal by offering low prices to consumers whenever

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    Change

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    Founded in 1943 by Ingvar Kamprad‚ IKEA generated the sales of 23.1 billion Euros in 2010 through its operations in more than 38 different countries with 27 distribution centres. The IKEA Group has 280 stores in 26 countries and the remaining of the stores are run by franchisees (Berger‚ 2011). The business concept of IKEA involves selling high volume of mostly furniture products in low prices. Moreover‚ “with an aim of lowering prices across its entire offering by an average of 2% to 3% each year

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    IKEA and Current ethical issues Introduction This report‚ shall attempt to create an understanding of the current ethical issues affecting Ikea. These issues will include the role corporate social responsibility plays in Ikeas decision making process‚ how it deals with cultural imperialism‚ the influences and attitudes of customers‚ suppliers and staff‚ be that in those countries where it manufactures its products or sources its materials. While Ikea is seen as the essential Swedish brand

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    Ikea Introduction

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    industrial groups – Swedwood and Swedspan and retail centre – Ikea stores. The company works in four basic areas: range strategy & product development‚ production‚ supply and retail. IKEA was founded in 1943 by Ingvar Kamprad‚ a young entrepreneur from Elmtaryd‚ Sweden. Initially Kamprad sold a wide range of products such as pencils‚ nylon stockings‚ wallets and watches via mail order. In 1948 Ikea started offering furniture for sale‚ and three years later the first edition of the Ikea catalogue

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    IKEA

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    http://logisticsviewpoints.com/2009/11/05/in-store-logistics-at-ikea/ In-Store Logistics at IKEA by Steve Banker November 5th‚ 2009 At many companies‚ the vision statement is comprised of empty words. Not at IKEA‚ where the company has a clear vision and its various functions work together to support its distinctive value proposition. IKEA‚ the world’s largest home furnishings retailer‚ has a vision of providing “well designed‚ functional home furnishings [at] prices so low that as many

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    Ikea: Design and Pricing

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    furnishing products at prices everyone can afford. The IKEA Concept began when Ingvar Kamprad‚ an entrepreneur from southern Sweden‚ had an innovative idea. In Sweden‚ the soil is thin and poor‚ the people have a reputation for working hard‚ living frugally and making the most out of limited resources. Ingvar started his furniture business in the late 1940s‚ he applied the lessons he learned to the home furnishings market. Ingvar ’s innovative idea was to offer home furnishing products of good function

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    Ikea Invades America

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    The founder of IKEA‚ Ingvar Kamprad registered his firm 1943. In 1958 he opened his very first IKEA store in Älhult‚ Sweden. From that moment‚ IKEA have continuously expanded by invaded new countries and opening new stores. Today IKEA is one of the leading home furnishings brands in the world with more than 235 stores in more than 30 countries. From being a one man enterprise IKEA now have astonishing 110‚000 co-workers and a turnover of over 20 billion Euros on a worldwide basis (IKEA website 2008)

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    IKEA case study

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    ready-to-assemble furniture‚ appliances and home accessories. As of January 2008‚ the company is the world’s largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad‚ who was listed as one of the world’s richest people in 2013‚ the company’s name is an acronym that consists of the initials of‚ Ingvar Kamprad‚ Elmtaryd (the farm where he grew up)‚ and Agunnaryd (his hometown in Småland‚ south Sweden). The company is known for its modern architectural designs for various types

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    Global Ethics

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    Global Marketing Ethics and Culture CASE STUDY IKEA catalogue: are there any cultural differences? IKEA was founded in Almhult‚ Sweden in 1943 by Ingvar Kamprad. The company name is a composite of the first letters in his name in addition to the first letters of the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd - IKEA. The IKEA business philosophy is: ’We shall offer a wide range of well-designed‚ functional home furnishing products at prices

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