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Synopsis abstract : «History.. Organization of the company.. IKEA: An exemplary positioning in the furnishings market.. Market analysis.. Analysis of the competition according to Porter.. SWOT analysis.. Strategies of cost leadership and differentiation.. IKEA: A new...» Document abstract : « The Strategy of the Ikea group Synopsis History Organization of the company Ikea, an exemplary c. SWOT analysis d. Strategies of cost ...» « And the latter must respect the requirements of the Ikea code of conduct (IWAY). Ikea bases its product policy on its proximity to suppliers and the fact that the products manufactured are identical throughout the world. The objective here is to bring together quality, environmental protection, working conditions, aesthetics and functionality. With regard to the policy of its product range, Ikea proposes an assortment of functional products, with a unique design and a low price. There are more than 10000 items spread over 11 spheres of strategic activities which are: the living room, libraries, Hi-fi furniture, bedrooms and bathrooms, office, lighting, textile and carpets, kitchen utensils and table settings, household organization, children’s section and seasonal decorations....» Document abstract : «Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and...» Document abstract : «Within the course of management in Specialty Marketing and Strategy, we were supposed to acquire the basic knowledge necessary for any manager. We studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thu...»
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