Challenges faced By Infosys Management in branding the company: • Lack of vision/Direction: Choose one of the four faces---end-to-end service including consulting in IT services‚ maintain status quo‚ expanding leadership in Indian market‚ end-to-end vertical integration capabilities. Markets: India only vs. Global Branding. • Advertise what: Value proposition shift from low cost operational high efficiency service provider to include high end business consulting. Not advertising the global
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CASE ANALYSIS The case “Infosys’ Global Delivery Model” examines the global delivery model (GDM) of the leading India based software company - Infosys Technologies. Infosys used GDM as a strategic outsourcing tool and by using it; the company could take the work to the place where it could be best performed at lowest cost with minimum risk. GDM provided a superior value proposition at higher quality and lower cost. The major chunk of Infosys’ revenues was derived from GDM based application services
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CASE: SM-151 DATE: 05/16/06 INFOSYS CONSULTING IN 2006: LEADING THE NEXT GENERATION OF BUSINESS AND INFORMATION TECHNOLOGY CONSULTING There is no doubt in my mind that five years from now‚ the Infosys Consulting model will be the standard way of doing things where technology development is done off-site. We are one of the fastest growing IT consulting firms in the world. Our major bottlenecks right now are convincing clients to break with old habits and take a chance on a new‚ better model and
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contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26 6. The
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CASE DISCUSSION: GLOBAL DELIVERY MODEL AT INFOSYS 1.1. What are the key challenges in offshore projects and how does GDM address those? * A globally dispersed workforce creates challenges in communication‚ which GDM addresses through process structure and tools such as video conferencing‚ and integrated software for tracking progress‚ billing‚ timelines‚ and deliverables. * Turnover is inherently high in the offshore model and this can cause a brain drain or lack of organizational intelligence
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CHAPTER 5. CROSS-CULTURAL NEGOTIATION Negotiation is the process of discussion by which two or more parties aim for mutually acceptable agreement. There could be many parts in the negotiation. All parts are involved in the negotiation. Cuando se negocia algo‚ tiene consecuencias para todas las partes (home consumers‚ host consumers‚ host local employeers‚ all citizens…). The negotiation process has different stages: Preparation: para ello hay que buscar información acera de la otra parte (culture)
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The basic idea of a CBBE model is that the power of the brand lies in the minds of the consumers. They are the firm’s building blocks to guide its marketing strategies. (Brand & Butter Blog‚ 2010) 1. Salience The basic step of the pyramid talks about the brand awareness. Swatch was developed in early 1980 as a trendy line of watches with a full brand identity and marketing concept. (Wikipedia‚ 2014) Being a part of the Swiss Group‚ which has an iconic brand image‚ swatch is a highly
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This report presents an analysis of how IKEA has successfully managed to adopt a global branding strategy and thus‚ penetrating international markets to become one of the most internationally recognised brand in the world. The analysis shows that IKEA has adopted a standardized marketing strategy in which the merchandise are standardized throughout‚ with prices being comparatively low. Nonetheless‚ the store layout is unified throughout the world. However‚ in order to adapt to the different cultures
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Indian Institute of Management - Kozikhode Infosys - Growing share of Customer’s Business Case Analysis Note By S.N. Name Roll No. Designation 1. Mr. Umesh R. Sonawane EPGCMM-06-024 2. Mr. Raj Kumar EPGCMM-06-015 3. Mr. Roshan Joseph Pauly EPGCMM-06-016 Manager – Corporate Communications Key Account Manager Sales Manager 4. Mr. Marripudi Jaya Rao EPGCMM-06-010 Area Business Manager Organization Sahara India Pariwar Nestle India
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INFOSYS CASE STUDY Question1: Introduction to the organisation‚ knowledge management needs and focus at infosys 1- Introduction to the organisation Founded in 1981 in India‚ Infosys is an Indian software services company with their headquarters in Bangalore‚ Indian. The organisation now has current revenue of over $ 2.1 billion (case study‚ 2006) and has over 69‚000 employees worldwide. Infosys is one of the leading information technology service companies in India that uses an extensive
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