Coke‚ Pepsi ready for new round of soda wars They’re refocusing on pop as Americans are spending less‚ looking for value Author: Anonymous Date updated: 11:59 p.m. ET Feb. 1‚ 2009 Source: Msnbc‚ Business‚ Food Inc. NEW YORK - Feeling bad about the economy? Indulge a little‚ have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. "What people want to do is pause and refresh‚" said Coca-Cola
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Purpose – This article aims to describe how one company has used an ethical approach to strengthen a competitive position based on knowledge management and technological innovation. Design/methodology/approach – The article presents a case study of Indra‚ a leading Spanish technology company‚ showing how it has integrated corporate social responsibility within its strategic objectives. Findings – What can you do to get and keep that competitive edge? One firm thinks it has found the answer by incorporating
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child??" asked Manav. "That only lord Brahma can tell". Said God and then he prayed silently lord Brahma I think the child has come‚ the child has come. Suddenly lord Brahma appeared in front of Manav. " Hello Manav." Said lord Brahma. "Child me and Indra need to have a private talk can you leave us for a
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Evaluating Social Media Marketing To remain competitive and relevant in today’s technological world‚ a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age‚ both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently‚ they are improving their marketing performance‚ building-meaningful relationships‚ generating-huge profits‚ and securing-future
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Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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Movie Analysis: Little Krishna 5000 years ago‚ Little Krishna came to the beautiful land of Vrindavan and spent his childhood years in this neighbourhood whom its inhabitants fell in love with him. Along with them Little Krishna lefts his enchantments with the peaceful and tranquil lands of Vrindavan‚ whom he had shared his life with his wondrous feats. A Nourishment of Deceit Little Krishna faves yogurt and butter‚ especially made by her mother‚ Yashoda‚ and sometimes sneaks with his elder
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religion. From the division of two antithetical groups (Adityas and Danavas). Both groups aimed for creation‚ they represent death and life‚ being and nonbeing‚ therefore‚ they all symbolize the immortal life. Due to the division‚ the myth of Indra and Vrtra is told. Indra is the king of gods who killed Vrtra (a dragon who kept water of the world) by thunderbolt. Olson also introduces the term “Rta”‚ which is the primary intelligent order guiding the universe. “Rta is the law‚ unity‚ or rightness that underlies
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9-801-458 REV. OCTOBER 24‚ 2008 CARLISS Y. BALDWIN LEONID SOUDAKOV PepsiCo’s Bid for Quaker Oats (A) Introduction By the end of 1999‚ following a multi-year restructuring effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved an 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. Exhibits 1 through 3 contain the company’s recent financial statements. PepsiCo’s major subsidiaries
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Strategic Analysis Bobby Leach‚ Trish McManus‚ & Anita Williams November 2012 Dallas Baptist University Table of Contents Executive summary 4 Future Environmental Turbulence 5 Marketing Turbulence 6 Future Innovation Turbulence 11 Organizational Assessment 15 Marketing Aggressiveness 15 Innovation Aggressiveness 18 Technology Applications 21 Product Life Cycle 22 CEO Attributes 23 Management 25 Culture 28 Organizational Structure 30 Decision Systems 32 Strategic Capacity
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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