Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4 Conclusion APPENDIX BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23 25 38 41 44 48 49 50 51
Today many new companies are coming in to existence and because of this the competition is also growing rapidly. Because of this reason they have to compete with their competitors constantly. In some industries the new companies may not come in to existence but the competition between the existing companies is growing more and more. The soft drink industry is mainly suffering with this particular problem. The Companies have to continuously compete with their competitors to get good market share and good profits. To face their competitors they have to know their position and the competitor’s position in the market. For this, the Company’s will compare itself with their competitor that means they will do the comparative analysis in all aspects. “Item by Item comparison of two or more comparable alternatives, processes, products, qualifications, set of data and systems etc. in accounting for, for example changes in a financial statement’s items over several accounting period may be presented together to detect the emerging trends in the firm’s operations and results”. ----- Business Dectionary.com From this we can understand that Comparative analysis means the comparison between the similar things (products, place, technologies, living beings and etc.) regarding the features, nature, functions, behavior, SWOT, and many other characters is called Comparative analysis. In this comparative analysis the researcher will take any two or more similar products (that means the functioning of the products are almost same) and compare the common and the similar features of the products to find out that which product is the best one. In comparative analysis the Company will compare itself with the company which is in the top position in that industry or which is top in the position in that particular area or region; from this they can understand their position in that industry. It will be very useful know what is the strength and weakness of the Company and the company will try rectify the problems in order to increase their performance to reach and to beat out that other Company with whom they are comparing their Company. In the present scenario in the soft drink industry, the two gaint companies are fighting with each other. They are adopting and changing the strategies
frequently. They are changing their schemes and offers according to their competitors. They have to analyse their competitor’s strategies and techniques comparing with their company’s strategies and techniques. The study on comparative Analysis of Pepsi and Coke is very useful to Pepsi Company. The comparison is done on all aspects of the Company. From this analysis the company can know their position in the soft drinks market. Through this Analysis Pepsi Company can know the merits and demerits of the Company comparing with Coke Company. There are two famous beverage companies, Coke and Pepsi, have been competing dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies using the different styles of commercials and products to expand their markets. Personally I believe that Pepsi earned higher profit than Coke because Pepsi has better marketing strategies and the...