• Fm Radio
    SECTOR FOCUS: RESURGING FM RADIO • Phase-II of FM Radio: 338 frequencies for radio stations 91 cities were on block • The government awards 280 licenses for a total sum of $205 million • Sun, Adlabs, HT Music, ENIL emerge as the leaders with nationwide footprint • Government introduces new...
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  • Study of Software Industry Using Porter's Five Forces Model
    Abstract Corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should be based on an understanding of industry structures, and the way they change. Michael Porter provided a frame work that models an industry as...
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  • Effectiveness of Radio Advertisment
    MAJOR RESEARCH PROJECT On “A study on effectiveness of radio advertisements (of fm channels tuning in Indore city) in terms of awareness and sales” Submitted...
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  • Green Fm
    FM RADIO – AN UNTAPPED OPPORTUNITY FOR GREEN ADVERTISING C.RAJALAKSHMI * Dr. R.SENAPATHI ** *Assistant Professor, Department of Management Studies Adhiparasakthi Engineering College, Melmaruvathur. Email: vijiguhan@gmail.com **Director, Department of Management Studies, Adhiparasakthi...
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  • 5 Forces for Hero Honda
    PORTER’S FIVE FORCES MODEL FOR HERO HONDA PROJECT ON PORTERS FIVE FORCES MODEL FOR TWO WHEELER COMPANY HERO HONDA SUBMITTED BY: MITHUN KUMAR PATNAIK ROLL NO:A3O6O1909082 MBA2009-2011 BATCH BY MITHUN KUMAR PATNAK, AGBS HYDERABAD. Page 1 - AMITY GLOBAL BUSINESS SCHOOL BANJAJAR HILLS, ROA...
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  • Media and Radio in India
    Media and Radio: India is the world’s second largest nation but the world’s largest democracy and is the 7nth largest country by geographic area. The country is divided into 28 states and has endless diversity in the nation culturally linguistically and even genetically . Although Hindi is...
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  • India Radio Advertising Industry
    Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from anywhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of...
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  • Resurrection of Radio in India
    Resurrection of Radio in India Contributed by : Hardeep S. Chandpuri Friends, do you remember the button marked ‘FM’ that all of us had on our old ‘Made- in-Japan’ 2-in-1’s, I mean when you turned it on, one could just hear the hissing sound and nothing else. And how could you forge...
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  • Radio History in India and Trends
    Whistling Woods International | Radio Industry assignment | By Vishal Singh | User 5/2/2012 | Advent of Radio The arrival of 'Moving Pictures' with sound and then 'Television' were expected to be the death knell for 'Radio'. However Radio has not just survived repeated predictions o...
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  • History Of Radio Broadcast in India
     INTRODUCTION TO RADIO Radio is wireless transmission of signals, by modulation of electromagnetic waves with frequencies. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass...
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  • Porters 5 Force Model of Nano
    A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA NANO INDEX. 1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SU...
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  • Porters 5 Forces
    Porters Five Forces analysis for IT industry Wipro Technologies is a global information technology (IT) services company. It provides custom application design and development, IT consulting, systems integration, technology infrastructure out sourcing, software products and BPO services. Mich...
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  • Porters Five Force Model
    Michael Porter’s Five Forces Model Michael Porter … “An industry’s profit potential is largely determined by the intensity of competitive rivalry within that industry.” Porter’s Five Forces Portfolio Analysis … … Strategy at the time (1970s) was focused on two dimensio...
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  • Nokia- Marketing Strategy in India
    EXECUTIVE SUMMARY: The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India. Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia...
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  • Titan Marketing in India
    Table of Contents Page No. List of Illustrations 7 List of Tables 8 Executive Summary 9 Chapter 1 ' Introduction 11 1.1 Theory and concept 11 1.2 Literature Review...
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  • Radio
    KEY ISSUES AND CHALLANGES In the third phase of FM radio broadcasting in India, the government plans to issue licenses for 680 FM radio stations across 237 cities in the country, mostly very small towns like Achalpur, Bettiah and Churu. Experts have already cast a doubt on the wisdom of this init...
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  • Community Radio ..Radio's New Incarnation
    Community radio………..Radio’s new incarnation Broadcasting in India is speedily shifting its profile. Indian radio is currently changing from being a government monopoly to highly-commercialized broadcasting. But this media needs to be democratized too. Privatization and total deregulation...
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  • Televisions in India
    Televisions and Projectors - India Euromonitor International : Country Sector Briefing May 2009 List of Contents and Tables Headlines 1 Trends 1 Competitive Landscape 2 Prospects 3 New Product Developments 4 Summary 1 Televisions and Pr...
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  • Idea Business Model
    Idea Cellular INCLUSIVE BUSINESS CASE STUDY IDEA CELLULAR’S INCLUSIVE BUSINESS MODEL When Aditya Birla Group took over, Idea’s new management reoriented the company’s strategy to focus network expansion mostly in India’s remote areas where demand is both high and underserved. The company...
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  • Pwc India Media Outlook 2010
    Indian entertainment and media outlook 2010 2 Indian entertainment and media outlook 2010 Message To our clients and friends both in and beyond the entertainment and media industry : Welcome to the 2010 edition of PricewaterhouseCoopers’ Indian Entertainment and Media (E&M) Outlook, co...
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