FM RADIO AND SOCIAL CHANGE IN QUETTA CITY
Mohammad Fahim Baloch
FM Radio is a device that can influence to its listeners in worldwide areas. It has capacity to increase one’s knowledge, ideas, and understanding on any issue while maintaining personal relationship with its transmission. It is a medium by which its listeners interact with their environmental subjects. It can also be noteworthy, such as bringing change into a person’s attitudes, culture and can cause for social change. Social change is the process of fetching development in social structures that can make people learn the ways of living styles in a particular community circle related to cultures and traditions. This study would call attention to the role of FM Radio in causing development, change, and listeners’ adjustment in the given social environment with special focus on informative programmes and effects on the local populace particularly in Quetta city which is distinguished by multi cultural and multi linguistic mass land.
The last ten - twelve years have been witnessed a rapid growth in the broadcasting industry of Pakistan. The...