TOPIC- EFFECT OF WINDOW DISPLAYS ON IMPULSE BUYING DECISIONS Questionnaire Name: ___________________________ Age: _______ Q1. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the window display? • Very Frequently • Frequently • Rarely • Never Q2. Based on your evaluation of the window display‚ indicate your feelings about the window display. • Use the following scale
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planned buying‚ characteristics of typical impulse buy episodes‚ motivations for impulsive buying‚ issues of self-image and self-presentation‚ and regret. Ten interviews each were conducted with ``ordinary ’ ’ men and women consumers‚ and a further 10 with women classi®ed as ``excessive shoppers ’ ’ (more commonly referred to as ``compulsive buyers ’ ’). Two male excessive consumers were also interviewed. Distinctive patterns emerged for each dierent shopper group. Findings show that impulse buying
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study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently‚ numerous studies investigated unplanned buying from the angle of consumer behavior‚ psychological approach‚ economic models and social constructionist. This research stream
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Questionnaire (For academic purpose only) To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products. Please provide the following details which would help us in supporting our research. (tick wherever necessary) NAME (optional): AGE: ANNUAL: =5lacs INCOME GENDER: MALE FEMALE PROFESSION: Student housewife employed self-employed other OCCUPATION: Engineer entrepreneur Doctor lawyer
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PART ONE: BACKGROUND 1.1 Background Students undergoing Masters of Business Administration (MBA) at Kathmandu University School of Management (KUSOM) are required to go through intensive internship at a reputed business organization. So‚ this report has been prepared as a requirement for the partial fulfillment for the degree of MBA at KUSOM. The aim of this internship is to expose students to the real world scenario by providing them an opportunity to work as an employee in the mentioned
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bout how to increase and attract customers.. The study will investigate the current methods that are being used and‚ on the basis of that‚ will suggest appropriate methods that make the display more product-centric and can be used to encourage impulse buying. Acknowledgement I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them. First of all I would like to
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market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service. Basically there are two reasons for buying any product/service : 1) Necessity driven buying behavior – Every human being has certain basic needs to fulfill those basic needs‚ one has to buy related products. It varies from person to person. 2) Impulse buying behavior – Sometimes‚ there
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What Factors Influence The Consumer S Buying Behavior Marketing Essay Introduction A consumer buys goods or services for his or her personal use. ( Armstrong & Kotler ) What factors influences the consumers buying behavior? This literature review on consumers buying behavior ‚ many scholars and researchers working in this field. They from different angles on the impact of consumers buying behavior . They have found large area is divided into many categories of factors. These are cultural factors
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consumer to impulse purchase because advertisements supply useful historiographical resources for studying the values and perceptions of the people who created them. Impulse purchase is buying behavior indicates that individual consumers do not view their specific purchases as wrong and indeed retrospectively report a favorable evaluation of their behavior. It is involves a time-consuming information search followed by rational decision making as well (Piron‚ 1991; Stern‚ 1962). Impulse buying occurs
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2.1 The causes of product return for online apparel products Research on commercial returns have shown that the reasons for product returns could be defects‚ product incompatibility with user needs‚ and deficiencies in product performance relative to customer expectations (Ferguson‚ Guide‚ Souza‚ 2006; Guide‚ Souza‚ Van Wassenhove‚ & Blackburn‚ 2006; Rao‚ Rabinovich‚ & Raju‚ 2014). However‚ the main reason of returns suggested by Lawton (2008) is that products are not meeting consumer’s needs. Because
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