Definition The economic environment consists of external factors in a business’ market and the broader economy that can influence a business. You can divide the economic environment into the microeconomic environment‚ which affects business decision-making such as individual actions of firms and consumers‚ and the macroeconomic environment‚ which affects an entire economy and all of its participants. Many economic factors act as external constraints on your business‚ which means that you have little
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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which guide the way people behave in a society or in an organisation. Culture at the level of an organisation is referred to as organisational culture‚ and culture at the level of a society is referred to as national culture. Organisational culture refers to an organisation’s own values‚ beliefs and learned ways of doing business. This is reflected in its structure and in the people who work in the organisation. The culture of an organisation is derived from its aims and purpose‚ its past‚ its present
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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2008MBA035 ECONOMIC ENVIROMENT OF BUSINESS 1 TERM PAPER QUESTION Notwithstanding the public policy response to the economic recession‚ business performance will continue to deteriorate. Global Overview Recession can be defined as the reduction of a country’s gross domestic product (GDP) for at least two quarters. According to Wikipedia‚ it is a period of reduced economic activity‚ hence‚ a business cycle contraction. Recession has many attributes that can occur simultaneously
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Subject: Business Economics Subject Code: BUECO5903 Course Coordinator / Moderator: Paul McPhee / David Spiers Assignment A: Microeconomics Student Name: Noor Aini Faiz Student Number: 30120381 Lecturer: Dr. Ganeshamoorthy Question 1: (a) Explain and illustrate using suitable diagrams‚ the impact of external costs and
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1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
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Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Assignment- 1 Introduction to Micro Economics 1.Will the problem of scarcity disappear over time as standards of living increase? 2.Distinguish between the Real and Financial flows that link product and factor market? 3.Why do we study Micro Economics? 4.Explain how the introduction of Govt. affects the circular flow of economic activity? 5.“Scarcity of Resources is the mother of all economic problems.” Discuss with example. 6.Why can’t you buy anything you want? What is
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