Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
Premium Ice cream
Importance of good quality data and DATA ANALYSIS for Research Methods INTRODUCTION Conducting a survey is often a useful way of finding something out‚ especially when `human factors ’ are under investigation. Although surveys often investigate subjective issues‚ a well-designed survey should produce quantitative‚ rather than qualitative‚ results. That is‚ the results should be expressed numerically‚ and be capable of rigorous analysis. The data obtained from a study may or
Premium Data analysis Qualitative research Scientific method
Week #2 Assignment The article that I have chosen is “The Importance of Social Research” by Babbie‚ Earl and Lucia Benaquisto. This article discusses how‚ in the author’s opinion‚ sociological research‚ instead of advances in technology‚ will solve many of the world’s major problems. The author covers many different problems and their solutions‚ such as war‚ hunger and overpopulation. Since the article is based on mostly what the author feels rather than actual facts‚ it is easy to see their
Free Sociology
2008‚ representing 30% of the total packaged-software market‚ which was $297 billion. [2] Adobe ’s share of this for the same period was $1.023 billion‚ which was an increase of 9% year-on-year. Software sales are projected to grow by 15% in the United States‚ Europe and Japan collectively in this timeframe. Company Information Before founding Adobe Systems‚ Inc. in 1982‚ John Warnock and Charles Geschke worked at the Xerox Palo Alto Research Center in the 1970’s. They created Adobe with the goal
Premium Adobe Systems Adobe Creative Suite
technology. The stock market benefited greatly to all this money the country was making. Many people began putting money into stocks to make a fast killing. Most of these people never even thought that what was about to happen was even possible. The stock market will always go up is what everyone thought and never realized that it would soon come crumbling down. In September of 1929 the stock market hit an all time low which resulted in one of history’s greatest stock market disasters (Quinn).
Premium
The Importance of Cancer Research A number of deaths from cancer continue to increase each year. Cancer is a disease has touched every family at least once. It is a disease that can kill you in a matter of years or months. There are several different types of cancer‚ some of which both men and women can be diagnosed with and some of which only one sex can actually be diagnosed with. Today researchers are finding more and more advances into what causes cancer. Cancer research remains
Premium Cancer Oncology
Consumer Behavior Segmentation paper When attempting to segment the market for aftermarket truck accessories in the trucking industry we used a combination of lifestyle based segmentation and psychographic based segmentation techniques that we learned in class. Our segments were based on the results of our needs assessment paper which linked the attributes we identified to the benefits and the values. We came up with a rough estimation of the size of each segment by using the information we
Premium Marketing Management Strategic management
15) From a healthy diet to a balanced lifestyle Neilsen. From a Healthy Diet to a Balanced Lifestyle. September 13‚ 2005. http://sg.nielsen.com/news/20050913.shtml (accessed September 29‚ 2013). Two studies have been conducted by AC Nielsen Research Singapore to gauge the health consciousness of citizens of Singapore by monitoring their efforts to stay healthy through their daily food intake and their exercise habits. It’s found that Singaporeans are diet conscious people with a majority of
Premium Health Nutrition Probiotic
traditional gum market‚ our key competitor is Wrigley. Wrigley is a recognized leader in confections with a wide range of product offerings including gum‚ mints‚ hard and chewy candies‚ and lollipops. Wrigley is a world-famous brands – including Extra®‚ Orbit®‚ Doublemint®‚ and 5™ chewing gums. With operations in more than 40 countries and distribution in more than 180 countries‚ Wrigley’s brands bring smiles to faces around the globe. On the other hand‚ in the functional gum market‚ our key competitor
Premium Confectionery Marketing
[pic] WHAT DO MUSLIMS BELIEVE? BY MUHAMMAD AMMAR CONTENTS Belief in Allah subhana na wa ta’ala 6 Belief in Prophecy 7 Belief in Angels 8 Belief in the Books 9 Fate 10 Death 11 Death of a Muslim 11 Death of a Non-Believer 14 The day of Judgement 16 Imam Mahdi 16 Dajjal (The Anti-Christ) 18 Hazrat Isa (Jesus) comes back to Earth 21 Hazrat Tamim Dari saw Dajjal 22 Ya’jooj Ma’jooj (Gog Megog) 23 The sinking of the houses 26 Smoke 26 The rising of the Sun from the West 26
Premium Muhammad Prophets of Islam Qur'an