Research of Gum Market

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Because our product is gum with healthy functions, in the traditional gum market, our key competitor is Wrigley. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley is a world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums. With operations in more than 40 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. On the other hand, in the functional gum market, our key competitor is GNC. GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. The minor brands like Trident, Bazooka, and Hoodia. They just have one brand with few product lines. Some of them are local brand in an limited area with only one kind of products. The market shares of these minor brands are very small. In USA market sum total of minor brand’s market shares are less than 5% of the whole market. Both Wrigley and GNC consider themselves as a leader in gum and nutrition supply industry respectively. They also take the number one market share in each of their market. The mission statement of GNC: “ To be the leading provider of products, services and information in the self-care and personal health enhancement markets” The SWOT analysis of GNC. First, strengths of GNC are market share leadership and the strong supply chain. Second, weaknesses of GNC are investment not diversified and over leverage financial position. Third, opportunities of GNC are its innovation of products and extend to emerging market. Fourth, threats of GNC are economic slow down and lower cost competitors. The mission statement of Wrigley: “Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops.” The SWOT analyses...
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