Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
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Benchmarking: An International Journal Emerald Article: Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh Article information: To cite this document: Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh‚ (2012)‚"Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis"‚ Benchmarking: An International Journal‚ Vol. 19 Iss: 2 pp. 219 - 238 Permanent link to this document: http://dx
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Indian Information Technology Industry : Past‚ Present and Future& A Tool for National Development Somesh.K.Mathur1 Abstract India ’s software and services exports have been rising rapidly. The annual growth rate ranges between 20 -22% in IT services and nearly 55 % in IT-enabled services (ITES)‚ such as call centres‚ Business Process Outsourcing ( BPO) and other administrative support operations. Together they are predicted to grow at 25% pa till 2010.The IT industry is highly export oriented and
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Micro Economics:- Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular‚ microeconomics focuses on patterns of supply and demand and the determination of price and output in individual markets (e.g. coffee
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Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Framework) Industry Analysis: The External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors which will affect
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1 Many companies are aiming for high satisfaction because customers who are just satisfied still find it easy to switch when a better offer comes along. High satisfaction or delight creates an emotional affinity with brand. 2 Variety of factors that affect customer satisfaction includes product quality‚ product availability and after sales support such as warranties and services. Customer satisfaction is seen as a proof of delivering a quality product or service. It is believed that customer
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Jesse Selchow Professional Practices Wednesday 6pm Micro VS. Macro Management In a simple definition management is the person or persons who control or direct a business or other enterprise. However‚ management is much larger than just one person or small group of people. Management is also the practice of handling‚ supervision‚ direction‚ and control (www.dictionary.com). It is much larger than one person‚ or even a small group of people; management is everywhere. We use management in all aspects
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Micro vs. Macro Economics Micro-indiidual consumers/firms Macro-economic aggregates-GDP‚ inflations‚ unemployment Markets-opportunity for exchange 1) Opportunity Costs-value of the next best for gone alternative when a decision is made -all decisions involve an opportunity cost (assuming the firm operates efficiently) 2) Marginal Analysis-analyze situations involving incremental change -marginal: something is changing by a small amount (incremental/one-unit change) 3) Laws of supply and
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The micro-macro dilemma relates to a variety of circumstances and situations and is essential for numerous decisions daily that people make. This is particularly true for many of the business decisions that organizations make in concerns to marketing. From the perspective of marketing‚ high-powered engine in cars is a pleasurable and worthwhile option or many consumers‚ especially consumers who enjoy driving high-powered vehicles or participate in recreational activities that require the high-powered
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