1. Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative
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Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement? Apple is taking the following creativity approaches: imagination and investment. 1) Imagination: Apple is primarily focusing on innovation and flexibility; therefore‚ they are consider to be relying on the "imagination" approach‚ where the key is gear towards the transformation of ideas and experimentation. For example‚ Apple has innovated the iPod music
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Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984‚ Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs‚ manufactures‚ markets personal computers‚ peripherals‚ software‚ focusing on lower costs and designing unique computers such as Power Macintosh models and iMac
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market orientation: 14 Macro
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Abstract This paper tries to analyse Apple’s marketing strategy in recent years and the reasons why it has overshadowed its competitors focusing on four marketing strategies such as product strategy‚ pricing strategy‚ promotion strategy and distribution strategy‚ offering comparison between Apple and some main competitors (Samsung‚ Blackberry and Motorola) Introduction In recent years‚ humankind has witnessed a boom in many aspects of life‚ particularly in the area of computer and information technology
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CHAPTER 3 Supply Chain Drivers and Metrics LEARNING OBJECTIVES After reading this chapter‚ you will be able to: I. Identify the major drivers of supply chain performance. 2. Discuss the role of each driver in creating strategic fit between the supply chain strategy and the competitive strategy. 3. Detine the key metrics that track the performance of the supply chain in terms of each driver. In this chapter‚ we introduce the three logistical drivers-facilities‚ inventory‚ and transportation-and
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The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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INTRODUCTION Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1‚ 1976‚ with the release of the Apple I‚ and incorporated
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