Apple Inc.

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Contents
Abstract3
Introduction3
Apple’s Methodology (Steve Jobs’ Methodology):3
Vision of the future3
Objectives of study:4
Data Analysis:4
Business Strategy of Apple inc.4
Operating System of the Company5
Economic growth of Apple Inc.6
Unit Sales of iPhone in 2011-2012 :7
Apple computer company statistics:8
Total annual revenue:9
Total financial asset:10
Sales of Share:10
Revenue Contribution from the Divisions of Apple Inc:11
Impact of Apple Inc in Home country and Host Country12
Retail Store visitors of Apple Inc:13
The Marketing System of Apple Inc14
A. The company’s market and market orientation:14
Macro environmental forces that shape the marketing environment:14
Micro environmental forces:15
SWOT Analysis :15
Market Segment:16
Target market:16
Targeting strategy and -positioning strategy:16
The environmental changes:16
B. The chosen product:17
Service of Apple Inc:17
Marketing mix:17
Changes in the next 5 to 10 years:18
Why buy from the particular supplier:18
Management System of Apple Inc18
System Advantages19
System Objectives20
Implementation:21
References :21

APPLE INC
Abstract
Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone market after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple (AAPL) is unique among the world's mega caps due in part to the company's extraordinary rates of revenue growth and extraordinary rates of revenue growth matched with consistently high gross margin . Introduction

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone Smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics  after the introduction of the iPhone. As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013. As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totalled $156 billion. Apple’s Methodology (Steve Jobs’ Methodology):

Vision of the future
Steve Jobs was a person of huge vision. 
He believed that the computer was eventually going to become a consumer product. That was an outrageous idea back in the early 1980's.  He felt that the computer was going to change the world. 
The most recent example of this ability to know what people might need is the Tablet PC. At the end of our article, the links show the reaction of some journalist to the announcement of this new object: "People do not need a Tablet PC." Sales prove otherwise.

The secret of Apple's success according to Steve Jobs: Just a few products. Objectives of study:
The objectives of this project paper are as follows:
1. To present the business strategy of Apple...
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