Education Ltd Chapter 01 – The Art and Science of Satisfying Customers Learning Objective 1 What is Marketing? Want-satisfying power of a good or service Identifying consumer needs Definition of Marketing Designing products that meet those needs Communicating information about products‚ prospective‚ customers Making items available at times and places meeting consumer needs Pricing products to reflect costs‚ competition & customers’ ability to pay Marketing activities include
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Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c
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In order to survive and grow in a tough and competitive marketplace‚ a retailer must differentiate itself from its competitors. How does Argos differentiate itself from its competitors? What is (are) its competitive advantage(s) that attract(s) its customers? Argos has succeeded in differentiating itself from its competitors in a number of ways. Firstly‚ convenience of shopping because of the available catalogues to browse before visiting the store which are available as hard copies‚ in store or
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income streams. There are‚ however‚ occasions when organizations are confronted with changes that are difficult to anticipate‚ for example the effects of the 9/11 terrorist attacks or the SARS epidemic. Some organizations are much better at anticipating the need for change than others. They are proactive. They search out potential threats and opportunities. They prepare for destabilizing events that might occur or anticipate changes they could initiate to gain competitive advantage. Other organizations
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Introduction A customer is a person who gets some kind of a service or buys a product. This article highlights what are customers and their needs and what do they look when receiving a service‚ the benefits of providing excellent or high quality satisfaction to the customers who receives services. Customer is a person who comes with a need or a want to be fulfilled. Fulfilling this specific need is called customer service. In general needs of human beings are categorized by Abraham Maslow into
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What according to T. S. Eliot‚ is ‘dissociation of sensibility’? What is his charge against Milton and Dryden in the essay on ‘The Metaphysical Poets’? Eliot’s theory of the ‘dissociation of sensibility’ may be said to be an attempt to find some kind of historical explanation to the dissolution of the tradition of unified sensibility which found its perfection in the writings of Dante and Shakespeare. The unified sensibility was a sensibility which was the product of a true synthesis of the individual
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# 2012 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk‚ Pretoria APC1502/1/2013±2017 98832522 3B2 A4 6 pica (iii) APC1502/1/2013±2017 Contents Chapter Page ORIENTATION WITH REGARD TO THIS MODULE Introduction General note How to approach the module material Reading 1 (vii) (vii) (vii) (vii) (ix) 1 STUDY UNIT 1: IDEOLOGY AND SOME DEFINITION-RELATED PROBLEMS 1 STUDY UNIT 2: AFRICAN POLITICAL
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In what ways is Eliot’s ‘The Lovesong of J. Alfred Prufrock’‚ an example of modernist writing? Discuss this in relationship to form as well as content. Although TS Eliot’s The Lovesong of J. Alfred Prufrock contains many of the stylistic conventions that are now associated with modernist poetry‚ TS Eliot’s position on the established art forms and religious hierarchy that many writers of his generation rejected‚ and how this influenced Eliot’s composition of Prufrock‚ is highly debatable. In Modernism:
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A topic sentence essentially tells what the rest of the paragraph is about. All sentences after it have to give more information about the sentence‚ prove it by offering facts about it‚ or describe it. For example‚ if the topic sentence concerns the types of endangered species that live in the ocean‚ then every sentence after that needs to expound on that subject. Topic sentences also need to relate back to the thesis of the essay. The thesis statement is like a road map that will tell the reader
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" T.S. Eliot (T.S. Eliot Quotes.) TS Eliot was not only a poet‚ but a poet that wanted to change his world. He was writing in the hopes that it would give his society a reality check that would encourage them to change themselves and make their lives more worthwhile. Through his themes of alienation‚ isolation‚ and giving an example of a decaying society‚ TS Eliot wanted to change his society. Alienation is a common theme that consistently runs throughout TS Eliot’s poetry. Eliot knew how alienation
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