Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
Premium Marketing
Identity Crisis in Michael Ondaatje’s The English Patient Lerzan Gültekin Atılım University in Ankara‚ Turkey lerzan_gultekin@atilim.edu.tr Abstract The aim of this paper is to analyze identity crisis in Michael Ondaatje’s The English Patient from a postcolonial perspective through the concept of nationalism and national identity‚ emphasizing cultural‚ psychological and physical displacement due to colonization‚ travelling‚ exploration and space / place (cartography)‚ referring to the theories
Premium Colonialism Nationalism
Event Management Market - India June 2010 Executive Summary Estimated to be worth INR 15 bn in 2010‚ expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate‚ Cultural‚ Leisure‚ and Personal‚ with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income‚ increase in below the line promotion among establishments‚ rising need of organized
Premium Event management Management
2013:36-46 ISSN 2319 – 7285 CONSUMER BEHAVIOUR ON CONSUMER DURABLES WITH REFERENCE TO BIJAPUR DISTRICT MR. PARAMANAND DASAR*‚ DR. S.G. HUNDEKAR** & MR. MALLIKARJUN MARADI*** *Research Student‚ Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. **Professor Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. ***Teaching Assistant‚ PG Centre Rani Channamma University‚ Bijapur‚ Karnataka. Abstract Consumer is nerve centre of the modern marketing
Premium Marketing
CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience
Premium Classical conditioning Behaviorism Ivan Pavlov
CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
Premium Management Strategic planning Asset
Consumer protection Act Introduction A consumer protection Act‚ 1986‚ provides for the better protection of consumers. Unlike existing laws which are punitive or preventive in nature‚ the provisions of this Act are compensatory in nature. The act is intended to provide simple‚ speedy and inexpensive redressal to the consumers’ grievances‚ award relief and compensation wherever appropriate to the consumer. RIGHTS ENJOYED BY CONSUMER Right to be protected against the marketing of goods
Free Consumer protection Consumer Pleading
Consumer Behaviour Consumer Research Learning Objectives 1. To Understand the Importance of Consumer Research for Firms and Their Brands‚ as Well as Consumers. 2. To Understand the Steps in the Consumer Research Process. 3. To Understand the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project. Learning Objectives (continued) 4. To Understand the Purposes and Types of Secondary Consumer Research That Is Available for Making
Premium Research Scientific method Qualitative research
UNIVERSITY OF TRINIDAD AND TOBAGO MASTERS IN HEALTH ADMINISTRATION (MHA) PATIENT SAFETY Individual Assignment 1 SUBMITTED BY: Regan Ramkissoon PS57095 April 12th 2013 Patient Safety Assignment Background SUMMARY OF INCIDENT On Friday 27th January 2012‚ a young mother was trying to get her ailing twenty one month old baby to the hospital. The child was an outpatient of the San Fernando General Hospital as he had three holes in his heart and an enlarged liver. Earlier that
Premium Emergency medical services Ambulance
RAFT Task 3 Tracer Patient summary: A 67year old female patient was scheduled for a laparoscopic hysterectomy. However 5 weeks prior to hospitalization she was hospitalized and the case was converted to an open procedure due to excessive bleeding. After being discharged she developed fever and drainage and was readmitted again for possible postoperative infection seven days ago. On day two of admission she underwent surgery for post operative abscess and insertion for a central line for long-term
Premium Nursing Nursing care plan Nurse