Event Management

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Event Management Market - India
June 2010

Executive Summary
Estimated to be worth INR 15 bn in 2010, expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate, Cultural, Leisure, and Personal, with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income, increase in below the line promotion among establishments, rising need of organized and structured event, rise in number of institutions providing specific courses in event management Challenges: Lengthy procedure for import of equipments and high levels of entertainment tax imposed by the government Event management market is highly unorganized with many small players Players are divided as national and local players Local Players Advent Greens Pvt. Ltd. Active 24 HR Service IMI Promos & Events Percept Ltd. Wizcraft International Entertainment Pvt. Ltd. Showhouse National Players

Market

Drivers & Challenges

Competition

EVENT MANAGEMENT MARKET IN INDIA 2010.PPT

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•Market Overview •Drivers & Challenges •Competition •Key Developments

EVENT MANAGEMENT MARKET IN INDIA 2010.PPT

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Numerous festivals, occasions and upcoming events is expected to lead to a growing event management industry Market Overview
• Any type of a gathering, ceremony, competition, convention, happening, festival, media event, party or sporting event comes under the purview of the event management market • The market is valued at INR 15 bn in 2010 and is growing at 25% CAGR • India being a country rich in heritage and culture holds numerous events throughout the year • Due to this factor there are huge opportunities for growth in this sector • Event management industry in India is approximately eight to ten years old and is gaining momentum • It was primarily an unorganized market which is slowly transitioning into an organized structure • Increase in corporate and personal occasions needing professionals to manage them has led to a major demand for event managers Corporate Cultural Leisure Personal

Market Size & Growth
INR bn
25 20 15 10 5 0 15.00

+25%
18.75

23.44

2010

2011e

2012e

Segmentation of Event Management
Events

Source: NAEMD; Economic Times “Scope of event management as a career choice “, April 2010 EVENT MANAGEMENT MARKET IN INDIA 2010.PPT

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Segments of Event Management (1/2)
Segment Description • Most event management companies rank corporate events as their topmost priority Potential Demand

Corporate Events

• They provide great opportunities of exposure for the players • Corporate events include trade biz shows, events for various multinational companies and foreign banks, national and international seminars, B2B shows, B2C shows, training programs, incentive tours, executive meetings, Annual Day celebrations, award ceremonies

• Selected companies organize leisure events

Leisure Events

• Involves higher costs and advanced infrastructure as these events are generally telecasted on television • This category includes stage shows, music shows, ghazal shows, live concerts, dance shows, star nights, mimicry shows, leisure sport and other recreational and entertainment activities

Source: Press articles EVENT MANAGEMENT MARKET IN INDIA 2010.PPT

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Segments of Event Management (2/2)
Segment Description • India having a rich in heritage and a strong cultural background holds a variety of festivals throughout the year Potential Demand

Cultural Events

• In comparison to the number of events held, there is dearth of skilled professionals and organizers • Popular cultural events include ceremonial, religious, art, social gathering shows, heritage, folklore, traditional folk evenings, awareness shows, theme parties, charitable shows • Personal events is one of the most popular of all events as every family looks forward to a well organized and smooth...
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