INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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Cat Inc. is the world’s largest manufacturer of construction and mining equipment‚ diesel and natural gas engines‚ and industrial turbines. It is also a technology leader in construction‚ transportation‚ mining‚ forestry‚ energy‚ logistics‚ and electric power generation. Its corporate world headquarters is located in Peoria‚ Illinois. Cat Inc is comprised of 26 business units. Cat Inc. is rated number 1 or 2 in every major S&P 500 and Dow Jones Index tracked category in the Construction‚ Agriculture
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Content Page Introduction 1 Interviewee #1 2 Interviewee #2 3 Interviewee #3 4 Analysis 6 Discussion
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THE ROLE OF A MANAGER What is a manager? According to the oxford dictionary a manager is ‘a person responsible for controlling or administering an organization or group of staff’ but is that really what a manager is? (Oxford dictionaries 2011)This is because they are many different types of managers‚ as well as different roles each type of manager will have to perform‚ in order to be efficient and achieve their desired results. Also there are managers who must possess certain character traits
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Managers make many decisions every day. Thankfully there are many tools available to a manager as they make these decisions. Tiffany is a General Manager of a franchise in the quick service restaurant industry. She is faced with decisions dozens of times in one day. A large portion of the decisions that she is faced with are made to solve structured problems‚ however‚ sometimes an unstructured problem does arise that she needs to address. As well as solving problems Tiffany must also make plans to
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mmuniBeroepen van de toekomst: wat doet een Community Manager precies? Since big companies have seen the importance of social network sites to promote their brand‚ it seems like there is a rising demand for community managers. Although this new kind of profession is still in full development and the description of this internet job is rather vague‚ the job is surely indispensable according to some. Some four or five years ago the job title emerged for the first time but before that the leaders
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Accounting for Managers 3. BUDGETING When you have completed this section‚ you should be able to: • Explain the benefits of budgeting • Describe a budgeting process • Explain the difference fixed and flexible budget • Prepare a simple flexible budget from a fixed budget • Compute variances from budget and actual data • Prepare a cash budget • Explain the setbacks of traditional budgeting • Explain the problems of budgetary slack • Explain the impact of globalization to the budgeting process
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I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
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The Modern Manager The classic management approach mostly involves the meeting of needs and wants between the people working and the consumers. This is the management that is common for the people to do physical labor. In this way‚ the classic manager is responsible mostly in making these needs and wants of the people. He also has the authority over someone to meet his purpose as a manager. During this time‚ there is no clear distinction between a manager and a leader; wherein sometimes these
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A manger has a very important role in a company. A perfect manager is a boon for any company and a good manager needs to have a strong knowledge about the functioning of a company. In one’s company‚ there are appear of some managers which are inspired‚ some are motivated‚ and others are failing miserably to engage with their employees. When the employees are choosing to leave from their position‚ it is often because of their manager or the relationship between other employees in their working
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