Telecom‚ Media & High Tech Extranet Making smartphones brilliant: Ten trends No.20 RECALL A publication of the Telecommunications‚ Media‚ and Technology Practice June 2012 Copyright © McKinsey & Company‚ Inc. 8 Making smartphones brilliant: Ten trends By: Venkat Atluri /// Umit Cakmak /// Richard Lee /// Shekhar Varanasi RECALL No.20 – A new era of personalized computing Making smartphones brilliant: Ten trends The top-ten trends that will shape the future of mobile
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list[show] * Mac * iPod * iPhone * iPad * Apple TV * OS X * iLife * iWork * iOS * iPad Mini | Services | Services list[show] * Apple Store * Apple Store online * Mac App Store * iOS App Store * iTunes Store * iBooks * iCloud | Revenue | US$ 156.508 billion (2012)[3] | Operating income | US$ 055.241 billion (2012)[3] | Net income | US$ 041.733 billion (2012)[3] | Total assets | US$ 176.064 billion (2012)[3] | Total equity | US$ 118.210 billion (2012)[3] | Employees
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searching different online resources and introduced a QuickTime-like metallic appearance. Mac OS 9 also featured integrated support for Apple’s suite of Internet services known as iTools (later re-branded as .Mac‚ then MobileMe‚ which is now known as iCloud) and included improved TCP/IP functionality with Open Transport 2.5. Other features new to Mac OS 9 include:[4] Integrated support for multiple user accounts without using At Ease. Support for voice login through VoicePrint passwords. Keychain
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Contents Page Introduction As our role as your marketing agents we have thoroughly researched the market to find a niche that has not yet been exposed. The report is split into two sections; secondary research and primary research. We will begin our report by analyzing the current leading competitors and why they are the market leaders as well as explaining to you the current state of the market. We shall then focus upon our ‘pilot’ survey‚ clearly underlining your
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Table of Contents 1. Industries of Apple 3 2. Industries of Apple 3 3. Key competencies 3 4. Key resources 4 4.1 Financial Resources : 4 4.2 Human Resources : 4 4.2 Physical Resources : 5 4.2 Intangible Resources : 5 5. Growth rate and profitability 5 5.1 Price range of Common stock 5 5.2 Stock Performance 6 5.3 Financial Statements: 6 5.4 Net sales : 7 5.5 Gross Margin : 7 6. Apple performance over 3 years 8 6.1 Revenue Growth 2009-2012 8 6.2 Profitability Measures 2008-2011
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Table of Contents Contents Pg. No 1.0 Company Background 1.1 Description of the product 2 3 2.0 Buyer Decision Making Process 2.1 Characteristics of Buyer’s Behaviour 5 8 3.0 Marketing Mix 3.1 4P’s and 7P’s of Marketing 3.2 Marketing mix strategy 3.3 Marketing Mix for Apple’s product 9 9 11 12 4.0 Conclusion 14 5.0 References 15 1.0 Company Background Apple Inc.‚ previously Apple computer‚ Inc
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Case 9 Apple Inc. in 2011: Can It Prosper Without Steve Jobs? John E. Gamble University of South Alabama Lou Marino The University of Alabama Copyright © 2011 by John E. Gamble and Lou Marino. All rights reserved. Despite the effects of ongoing poor economic conditions in the United States‚ Apple Inc. celebrated record quarterly revenues and profits during its third quarter of 2011‚ which resulted in its stock price catapulting to a level that made it the world’s most valuable company as measured
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Business Strategy and Change Management Apple : In the declining e-tablet market in the US Submitted By: Kaur Jasmine (20141379) Adhikari Rabin (20141442) Executive Summary The assignment looks at the trend of the e-tablet market in the US and analyses Apple’s position in the market. The entire market is in a critical position due to the suddent decline in the market. As such‚ after analysing the trend through the use of various models
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Marketing Strategy Case Analysis – Apple Inc. Content Introduction -----------------------------------------------------------3 SWOT analysis -------------------------------------------------------4 Question 1 -------------------------------------------------------------6 Question 2 -------------------------------------------------------------7 Question 3 ------------------------------------------------------------10 Recommendation ---------------------------------------------------12
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AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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