This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Coordinates:
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37°19′55″N 122°01′52″W / 37.33182°N 122.03118°W / 37.33182; -122.03118 Apple Inc.
| * NASDAQ: AAPL * NASDAQ-100 component * S&P 500 component
| * Computer hardware * Computer software * Consumer electronics * Digital distribution
| April 1, 1976 (1976-04-01)
(Incorporated January 3, 1977)
| * Steve Jobs * Steve Wozniak * Ronald Wayne
| Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.
| Number of locations
| 394 retail stores (as of November 2012[update])
| Area served
| Arthur D. Levinson (Chairman)
Tim Cook (CEO)
| Products list[show] * Mac * iPod * iPhone * iPad * Apple TV * OS X * iLife * iWork * iOS * iPad Mini
| Services list[show] * Apple Store * Apple Store online * Mac App Store * iOS App Store * iTunes Store * iBooks * iCloud
| US$ 156.508 billion (2012)
| US$ 055.241 billion (2012)
| US$ 041.733 billion (2012)
| US$ 176.064 billion (2012)
| US$ 118.210 billion (2012)
| 72,800 (2012)
| Braeburn Capital
Apple Inc. (NASDAQ: AAPL), formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod, the iPhone, and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. Apple has been one of the world's largest technology companies by revenue. It is the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. As of November 2012[update], Apple has 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 29, 2012 (2012 -09-29)[update], the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2010 totaled $65 billion, growing to $156 billion in 2012. Contents [hide] * 1 History * 1.1 1976–80: Founding and incorporation * 1.2 1981–85: Lisa and Macintosh * 1.3 1986–97: Decline * 1.4 1998–2005: Return to profitability * 1.5 2005–07: Transition to Intel * 1.6 2007–11: Widespread success * 1.7 2011–present: Post–Steve Jobs era * 2 Products * 2.1 Mac * 2.2 iPad * 2.3 iPod * 2.4 iPhone * 2.5 Apple TV * 2.6 Software * 3 Marketing * 3.1 Name * 3.2 Logos * 3.3 Slogans * 3.4 Advertising * 4 Corporate affairs * 4.1 Headquarters * 4.2 Corporate culture * 4.3 Finance * 4.4 Environmental...
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