by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market. HUL was the first company to step into the Indian rural marketing. HUL started its first effort towards going rural 1960’s onwards‚ through indirect coverage of accessible rural market through its urban network stockists and distributors. HUL proactively engaged in rural development in 1976 with Integrated Rural Development Programme in Etah district of Uttar Pradesh. In 1990‚ HUL launched
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13% of the shampoo market next fiscal with its leading hair care brand Dove in the next fiscal. "We have already launched these products globally. Today we have launched it in this market. With this we expect to gain 13-15% market share in FY13‚" HUL General Manager‚ Hair Care Business‚ Piyush Jain‚ told PTI here. He further said‚ "the company entered the hair care segment in 2007 and since then we have achieved a market share of 10%." The shampoo market is estimated to be around Rs 3‚500 crore
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award of the degree of Master of Business Administration from Bharati Vidyapeeth Deemed University‚ Pune. It has been completed under the guidance of Mr. Subhash Bhangaonkar and Mr. Tarique Amin Ansari. We are thankful to Hindustan Unilever Limited (HUL) for having allowed our student to undergo project work training. The authenticity of the project work will be examined by viva examiner which includes data
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We shall now take up one company‚ HUL (Hindustan Uni Lever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management. HLL has a large brand portfolio consisting of nearly 110 bands. In every product line‚ it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing
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| | | | | | | | | | Good and poor examples of executive summariesThis is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability‚ liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend‚ horizontal and vertical analyses as well as ratios such as Debt‚ Current and Quick ratios. Other calculations include rates of return
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Writing Executive Summaries Sample Summary As its name suggests‚ an executive summary summarizes‚ or reviews the main points of‚ a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report‚ and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize
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8/2/2015 Cultural Audit Google (Executive Summary) | Organizational Context (A.K.A the one at 8:30am) Organizational Context (A.K.A the one at 8:30am) Just another WordPress.com weblog Cultural Audit Google (Executive Summary) Filed under: Uncategorized — Leave a comment April 7‚ 2010 Executive Summary Google Inc. is a worldwide search engine that has expanded rapidly within the twelve year period it has been operating. Google is currently the number one provider and organizer of information on the internet
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Wei Wu ID: 7020761010 Executive Summary on Crocs Due on 10.1 The executive summary aims to analysis whether the Crocs’s stock‚ after the recent 36% decline‚ is still worth investing. When the market price plummeted in 2007‚ many investors lost faith because the management of Crocs is relatively young and thus unproven. Therefore it is fundamental that the track of Crocs’s management be analyzed. The Crocs management proven to be vary competent. Since establishment it has been
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Project On HUL Rural Marketing UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. banasree Dey Group 1‚ PGDM(M) 2011-2013 “Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish
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Running head: GOOGLE EXECUTIVE SUMMARY Google Executive Summary Joey D. Finley‚ Eric Epps‚ Alexis Barnes University of Phoenix ACC/280 Facilitator: Glenn Purcell Google Executive Summary Google‚ comes from the word "googol‚" a mathematical value for a number representing 100 zeros following the numeral 1. Using that term reflected the founder’s undertaking to sort out in an organized manner the virtually never ending quantity of information that was put on and searched for on the
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