Hul Project Report

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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses

At
Hindustan Unilever Limited

A Summer Training Project Report
Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration

Submitted by: Guided By:
Nabendu Maji Prof. Subhash Bhangaonkar
MBA, AMF24

Bharati Vidyapeeth Deemed University’s
Institute of Management and Entrepreneurship Development
Erandwane Campus, Paud Road, Pune – 411038

CERTIFICATE OF ORIGINALITY

This is to certify that the project report entitled “Analysis of Beverage Vending Solution Market With Reference To B to B Businesses” Submitted to Bharati Vidyapeeth Deemed University, Pune in partial fulfilment of the requirement for the award of the degree of Master of Business Administration is an original work carried out by Mr. Nabendu Maji under the guidance of Mr. Subhash Bhangaonkar. The matter embodied in this project is genuine work done by Nabendu Maji to the best of my knowledge and belief and has not been submitted before, neither to this University nor to any other university for the fulfilment of the requirement of any course of study.

Signature of the StudentSignature of the Guide
(Nabendu Maji)(Prof. Subhash Bhangaonkar)
MBA, AMF24

CERTIFICATE

This is to certify that the project titled “Analysis of Beverage Vending Solution Market With Reference To B to B Businesses” is an academic work done by “Nabendu Maji” submitted in the partial fulfilment of the requirement for the award of the degree of Master of Business Administration from Bharati Vidyapeeth Deemed University, Pune. It has been completed under the guidance of Mr. Subhash Bhangaonkar and Mr. Tarique Amin Ansari. We are thankful to Hindustan Unilever Limited (HUL) for having allowed our student to undergo project work training. The authenticity of the project work will be examined by viva examiner which includes data verification, checking duplicity of information etc. and it may be rejected due to non-fulfilment of quality standard set by the institute.

Dr. Sachin S. Vernekar
(Director IMED)

ACKNOWLEDGEMENT

I express my gratitude for the support and co-operation of all the people who guided and helped me throughout the internship. I am thankful to Hindustan Unilever Ltd. (HUL) for giving me the opportunity to work with this organization. I am thankful to my company guide Mr. Tarique Amin Ansari for constantly guiding and helping me throughout the project and my supervisor Mr. Suman Chatterjee for being there always and showing me how work is done at Hindustan Unilever Limited. I would also like to thank my faculty guide Prof. Subhash Bhangaonkar for providing his valuable insights for making my project a success. I am also thankful towards my institution, Bharati Vidyapeeth University’s Institute of Management and Entrepreneurship Development, Pune for giving me the opportunity to work with an esteemed organization. I express my gratitude towards all the employees of Hindustan Unilever with whom I interacted and my fellow interns at the organization for their feedback, guidance and help. Last but not the least I am thankful to all the respondents of my work at HUL for their valuable inputs and time.

(Nabendu Maji)
MBA, AMF24

PREFACE
Hindustan Unilever Limited is a major player in Indian beverage market, with its strong brands like Brook Bond Taj Mahal, Lipton etc. and in coffee with its brand BRU. With its brand Lipton, HUL marked its impression into beverage solution market a decade ago. Nestle was the only major player when this market termed as Out-of-Home. HUL in the past decade has grown immensely and is now second largest player in this market. Assigned in Kolkata, the main objective was to understand the “Analysis of Beverage Vending Solution Market With Reference To B to B Businesses” that means understanding the factors which influences purchase behaviour. For...
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