join groups and pages‚ to participate to debates‚ to give feedbacks or reviews too. In this way‚ how is it useful for hotels and hospitality companies? What are the advantages? What are the drawbacks? In the first part‚ this essay will analyse the different advantages for hotel marketing‚ of employing social media. Then‚ it will study the drawbacks that social media pages can create against hospitality establishments. What kind of advantages could a social media page create? Since 2010‚ companies
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Resource Management in Hospitality Industry One of the most important departments of any hotel staff is human resources management. Proper human resources management can be the difference between a really well run hotel and a poorly one hotel. The human resources manager can control almost the whole feeling and presence of the entire hotel. This makes the importance of human resources management for hotels very evident. Managing human resources in the hospitality industry presents special challenges
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1. ICT APPLICATION TOOLS - INTRODUCTION ICT has beyond doubts made huge contribution to the development of hospitality and tourism services. Due to the advancement in technology‚ the fierce competition and also due to the complexity of the hospitality and tourism markets‚ organizations from all over the world now depend almost on the use of ICT to plan‚ manage and market their services. There was a time when organizations would depend on using effective BPOs also known as call-centres to reach
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References: Rosen‚ E. (2000). The anatomy of buzz: how to create word-of-mouth marketing. New York: Doubleday. Ryen‚ A. (2004). Kvalitativ intervju: från vetenskapsteori till fältstudier. Malmö: Liber ekonomi Salzer-Mörling‚ M.‚ & Strannegård‚ L Schultz‚ D.E.‚ Tannenbaum‚ S.I.‚ & Lauterborn‚ R.F. (1993). Integrated marketing communications Silverman‚ G. (2001). The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth Smith‚ P.‚ Berry
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Outcomes • Learning Outcomes: On completion of the lecture students will: Able to understand the influence of global tourist flows on the international hospitality industry 2. The size and the scope of the international hospitality industry 3. The nature of the global hotel sector 1. 2 1 Class Structure Global trends in hospitality and tourism Global distribution of tourists Global distribution of hotels International Hotel Sector Capital generation Management arrangements
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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The world and business activities are gradually becoming more globalized as many firms extend their operations into overseas markets. With the advent of globalization‚ there are more influences than ever on the hospitality industry. Put simply‚ this means that people share their cultures with others. International hotel chains have been growing and because of this‚ the number of people engaged in foreign business markets has increased. An overseas assignment is an increasingly common career experience
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Introduction In recent years‚ the hospitality industry in China has experienced tremendous changes with the ups and downs of the real estate industry‚ which also includes the expansion campaign in full swing in a field set off by the series of the world’s leading high-end hotel group. For most of the world’s top hotel group‚ the rapid growth of the Chinese market profits undoubtedly like a straw to help them flee out of financial crisis. With this background‚ hotels in China will face the enormous
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Critical analysis of ‘staffing issues among small hospitality business: A college town case’ Name: Student ID: Word count: 1‚899 05/06/10 Executive summary Staff turnover is the phenomenon with high frequency and large-scale flow‚ and turnover is greater than industry normal value. Overall‚ staff turnover is conducive to better match with the staff‚ which can bring about the healthy development of enterprises (Norma‚ Gillian & Sandra‚ 2002). Especially when the
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UNDERSTAND THE CURRENT STRUCTURE OF THE HOSPITALITY INDUSTRY 1. Demonstrate the diversity of the hospitality industry explaining how it has achieved its current complexity‚ scale and scope. The hospitality industry has a lot of different sectors. It is commonly split into the 14 different sectors. Hospitality Services Tourist‚ Tourism Hotels Self Catering
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