(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
Premium Marketing Coca-Cola Advertising
RESOURCES MANAGEMENT IN PROMOTING CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS ORGANISATIONS IN ZIMBABWE 1. InTRODUCTION This study will critically analyse how industry in Zimbabwe is exploiting the strategic role of Human Resources Management in promoting Corporate Social Responsibility initiatives in order to give their business organizations competitive advantage. This introduction presents a context of the research proposal and helps to clarify how fulfilment of the research aims and objectives
Premium Corporate social responsibility Human resource management Scientific method
$150 million in 1 year loans earning a fixed rate equal to 4.75%. The assets are funded by $150 million in liabilities that have a cost of 4.25% and a maturity of 3 years. If all interest rates are projected to fall 100 basis points by next year‚ by how much will the bank’s profits and loan NIM change in year 2? Does this bank face refinancing risk or reinvestment risk? Explain. Answer: Year 1 profits = (4.75% – 4.25%) * $150 million = $750‚000; NIMyr1 = $750‚000/ $150 million = 0.50% Year
Premium Balance sheet Generally Accepted Accounting Principles Finance
Role of Stakeholder Jane C. Doe MGT/420 December 10‚ 2012 George Wells Role of Stakeholder The role of stakeholder in implementing a quality management process is one that has many facets. When an organization decides to embark upon a quality management process there are many people‚ internally and externally‚ dependent upon or affected in some way by the final product‚ output or process ("Tutorialspoint"‚ 2012). In order to decide who the stakeholders will be in the process‚ management
Premium Management Quality control Quality assurance
Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
Premium Business ethics Corporate social responsibility Social responsibility
Miracle Brown December 11‚ 2012 HCA 255 Professor White Analysis of a Stakeholder In the United State‚ services organization of health has been changes dramatically over the years. These organizations have also brought businesses that are new to the management for Medicine. Most of the traditional planning for healthcare focus on the health of the public‚ needs of the community and also developed institutional programs. To increase quality and efficiency or decrease errors of costs
Premium Health care Barack Obama Health economics
Business: Factors influencing culture and cultural differences within an organisation Definitions * Culture: ‘Way we do things’ * Sub-culture: Group of people within culture which have something which differentiates them from the rest of the culture. * Mission: Statement of business’ fundamental purposes * Core Values: Essential guiding principles of a business * Vision Statement: Picture of organisation in the future. * Paradigm: Assumptions held in common and taken for
Premium Culture Management Organizational culture
national business. One of the reasons why I chose M&S is because M&S sponsored an entrepreneur scheme called NTYE this allowed me to gain more insight into M&S and its infrastructure. This also allowed me to become more familiar with the business‚ as I felt that M&S being a PLC‚ gaining any required information wouldn’t be of difficulty as M&S are obliged to publish all their financial records for shareholders. Another reason I have chosen M&S as the national business to assess
Premium Theatre
Stakeholders What is a stakeholder? Stakeholders are people who may be affected by or have an effect on an effort. They may also include people who have a strong interest in their business. Stakeholders are generally said to have an interest in an effort or organization based on whether they can affect or be affected by it. The more they stand to benefit or lose by it‚ the stronger their interest is likely to be. The more heavily involved they are in the effort or organization‚ the stronger
Premium Management Business Stakeholder analysis
Using an organisation you are familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment
Premium Marketing Bookmaker Gambling