Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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1. Company Background. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand‚ and is the largest South Korean Chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2012 revenues)‚Samsung Heavy Industries (the world’s second-largest shipbuilder measured
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Advantages: 1)Take all cost elements into consideration‚ because it extends the procurement to the whole life cycle of product within a firm. 2)Reflects the real cost of the purchasing rather than the pure acquisition. 3)It helps to define a rational purchasing policy for the buyer‚ for instance‚ how to allocate the purchasing volume‚ and to whom‚ and etc. 4)It can be a tool to evaluate outsourcing deals. 5)Can be used in negotiations with suppliers‚ by making visible some of the committed costs
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southwest airlines and red lobster choosing the proper method of compensating the employees can play an important role in the company’s success. One method of compensation used to motivate their employees is performance-based pay. Performance-based pay is a method of compensation that involves paying employees based on the work they perform. Employee rewards and recognition are very popular. Awards can be in the form of money‚ prizes‚ plaques‚ travel‚ and public commendations. Recognition given
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Samsung OrganizationKarl Baba-Dawuda‚ Edward Jenkins‚ Robert PapagnoMGT/521October 13‚ 2014Andrew Van NessSamsung Organization Samsung electronics is the world’s largest technology company in terms of revenues. It is a global market leader in high-tech electronic manufacturing and digital media. Samsung is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. The company is headquartered in Seoul‚ South Korea‚ and currently employs approximately
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Which one is better‚ Apple or Samsung? Along with the rapid development of science and technology‚ electronic products has became a very important part of our life. And there are many electronic companies in the world such as Apple‚ Sony and Samsung. Apple and Samsung are two of the most famous electronic companies in the world. They both produce abundant kinds of electronic products such as smartphones‚ tablets and computers. So there are many comparisons of these two companies ’ products
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BY THE Numbers One external factor that manufacturers must consider when setting prices is reseller margins. Manufacturers do not have the final say concerning the price to consumers; retailers do. So manufacturers must start with their suggested retail prices and work back‚ subtracting out the markups required by resellers that sell the product to consumers. Once that is considered‚ manufacturers know at what price to sell their products to resellers‚ and they can determine what volume they
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Wal-Mart Stores: Every Day Low Prices in China Why the ‘Every Day Low Price’ does not work in China? From the cost structure and supply chain management perspective: Rigorous cost control -Compared to many local competitors‚ Wal-Mart is subject to a number of unfavorable fees and charges. Transportation cost is high as import makes up a large proportion of inventory. Opening stores in prime location also increases land and rent lost. The undercapacity of distribution centres also contribute
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cause from gas price has risen up high like never before. Deriving the consumer products price had to be adjusted to avoid suffering from higher cost of production and transportation. On the other end‚ consumer’s purchasing power had become lower due to the higher cost of living; driving them to adapt to the economic situation they were facing. From the observation in the beer market‚ we could notice there were obvious changes in consumer’s behavior; consumers or drinkers tended to shift from having
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CFA Institute What Determines Price-Earnings Ratios? Author(s): William Beaver and Dale Morse Source: Financial Analysts Journal‚ Vol. 34‚ No. 4 (Jul. - Aug.‚ 1978)‚ pp. 65-76 Published by: CFA Institute Stable URL: http://www.jstor.org/stable/4478160 Accessed: 12/06/2010 17:20 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR’s Terms and Conditions of Use provides‚ in part
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