I see... Client Handbook (traditional and unconventional advertising) Karel Picha Content: - introduction - Why? ................................................................................................ 1 - research - Old-dog’s path - the traditional advertising ....................................... 6 History of traditional advertising .................................
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1. Introduction Nowadays‚ we all know the media. We think we cannot live without a television‚ because it gives you the feeling of missing essential information. A paper cannot substitute this information‚ but can only work in a complement way to it‚ because it is not updated every hour or even minute. Both methods of keeping in touch with information are part of the media. The question is whether the media does undermine the democracy. Are other persons deciding on what you got to see and hear
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To what extent are the modern mass media creating a truly informed world? A truly informed world refers to the availability of information and news to people. It does not just mean the availability of information to the general public‚ but also to the government bodies and economic sectors. An informed world is important as it allows wiser choices to be made‚ as people have the knowledge of better alternative. Evaluations can be made and changes to better government policies can be implemented
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New Media Reflection Paper Name Institution Introduction There is a distinct difference between analogue media and the digital media. Analogue media are the old media while the digital media is the new media. The main difference between the two is that‚ new media operates through processes that involve numerical representations while old media do not. Old media example includes use of paper‚ books‚ letters‚ as a way of relaying information to the population. New media includes use of mobile
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Cyberchondria: The New Media Syndrome By Dana June Ballais Alcazar Have you ever tried to find a treatment for a really bad flu on Google? How about a persistent pimple that won’t go away? Has your throat hurt really badly that you decided to search for instant relief through the internet? Then you’re one of the millions who self-diagnose. Trying to name what kind of medical problem one has by using books‚ medical dictionaries‚ past personal or non personal experiences‚ the internet‚ or even
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Mass Media & Negative News Put simply‚ mass media refers to the Forms of communication designed to reach a vast audience without any personal contact between the senders and receivers. Examples would include newspapers‚ magazines‚ video recordings‚ radio and television and of course‚ the internet. The concept of mass media is now complicated‚ since through the internet‚ individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass
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English Composition I A New Frontier for Social Media The evolution of speech and communication is amazing. From grunting and signing to Tweets and Social Media rants. There was a time when a quite Sunday afternoon on the front porch swing would have capped off a good long week. Now‚ people are bombarded thousands of times a day with commercials‚ popups and spam email‚ just to name a few. The horizon of modern day speech and communication is changing and not for the better it seems. Something
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THIS ILLNESS AS WELL AS PILLS TREATMENT. ARE YOU IN THE SAME SITUATION? BEFORE TAKE A DECISION IS BETTER TO KNOW SOME DIFFERENCES AND SIMILARITIES I FOUND WHILE I TRY THIS TWO OPTIONS. ONE DIFFERENCE BETWEEN BOTH TREATMENT IS THE TIME ANY OF THEM INVOLVE. BECAUSE OF FOLLOWING THE PILLS TREATMENT IS EASY TO CONSUME BECAUSE YOU JUST HAD TO TAKE A PILL OF LEVOTIROXIN EVERY MORNING AND DO NOT DO ANYMORE; WHEREAS‚ ACUPUNCTURE IS UNCOMFORTABLE SINCE THIS THERAPY IS ONE HOUR LONGER‚ ALSO IT
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Why Are the Traditional Media Companies Losing Money? Why are the traditional media companies losing money? This question has been asked by many media scholars because the current news reports that many traditional media companies face bankruptcy. However‚ many people do not realize these companies deal with the hard times. If we take newspaper as an example‚ we can see so many newspapers that are duplicated and published every day and some of them are free which means we can read them without
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How far do you agree with conservative claims that “the news media helped America lose the war in Vietnam”? The news media was very important during the Vietnam War because due to the advent of television news reporting‚ it was the first war in history where civilians at the home front got to witness the atrocities in the battlefield instead of reading or hearing about it from the newspapers and the radio. At a time where dissent had been legitimised by the Civil Rights Movement in America and
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