New Media Reflection Paper

Topics: Communication, Sociology, Mass media Pages: 3 (1036 words) Published: December 6, 2012
New Media Reflection Paper

There is a distinct difference between analogue media and the digital media. Analogue media are the old media while the digital media is the new media. The main difference between the two is that, new media operates through processes that involve numerical representations while old media do not. Old media example includes use of paper, books, letters, as a way of relaying information to the population. New media includes use of mobile phones, internet and computers. Information in digital form can now be shared and exchanged by a large population of users simultaneously. This can be illustrated using a daily life example. A copy of paper which is an example of old media is a slow technological form that is through copying the printed page, and latter distributed physically to its readers. On the contrary, an electronic text is a fast technology that is, switched and circulated almost immediately, and at relative low costs to the producer. Communication theory states that all living beings living on earth communicate although the ways of communication are different. In this paper, cultural studies theorists’ main concern is media influence and how power by the dominant class of people plays a role in interpreting culture. In addition, social exchange theory whose main force in the interpersonal relationships is simply satisfaction of both the sender and receiver of information. Digital media are quickly changing the world in which we live (Siapera, 2012). Mobile interfaces, internet cultures and global communications are re- configuring the daily lives of people, as well as the experiences. In the 1970s, the video was an initial new media as it converted both cinema and television material into content. Digital technologies nowadays take this procedure to an extreme and possibly even to its endpoint. Computers now have the capability all earlier media forms as content, including camera, video, fax,...
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