12194 Engaging Media 104
Semester 1, 2012
Bhupen Behary Paray
Module 1 introduction
How does the media engage you?
How do you engage with the media?
This video is one of many that I have seen highlighting the rapid changes made in technology and I remember being amazed by the sheer number of statistics. But I found the following statement to be most thought provoking. “Convergence is everywhere. Its easier than ever to reach a large audience but harder than ever to really connect with it.” My suspicion is that this relates to the multiple number of ways that we can obtain information or methods of communication. Traditionally we could only communicate with each other via mail, land line telephone or by physically visiting. Today we can utilize multiple social media platforms, videophone calls on our mobile phones or via our computers utilizing products such as Skype.
Does this mean that because we have too much choice, we find it
Difficult to relate intimately with the technology. I think this is food
for thought and for more discussion with my study group and the
discussion board in general.
1.2 The medium is the message
When media converge?
Four puzzles from cyber space: Lessig, L. (2006)
internet and cyberspace = two different things
internet is a way fo living; shopping, banking, research, communication and entertainment *
cyberspace built on top of the internet for a more fulfilling experience *
communication age/ digital age
cyberspace and facebook, where is the line drawn?
Participatory culture: how media changes, not just spectatorial Convergence Culture (Henry Jenkins of Participatory Culture) ”moment of transition, new media system is being born, spectatorial culture is giving way to participatory culture, complex media scape, control, audience able to tell their own stories in powerful ways like never before”. A video that demonstrates convergence culture is The Black Eyed Peas song/video based on American President Barack Obama (http://www.youtube.com/watch?v=1z2fPi2VtQI). Obama’s speech is re-told through a different platform and then posted on youtube for the whole world to see. Youtube access is very wasy to gain, nowadays I personally use youtube on my laptop and on my phone along with facebook too. Through convergence culture and participatory culture media representations can change and begin to challenge dominant media images. Now a normal everyday person has the ability to tell their story like never before. Another type of remediation could be “Baz Luhrmann’s Everybody’s Free to wear sunscreen” video. A mixture of a song and life lessons. “sometimes you’re ahead, sometimes you’re behind…the race is long, and in the end, its only with yourself.” “Remember the compliments your receive, forget the insults; if you succeed in doing this, tell me how”. Forms of communication, which ones work better? Fears and concerns:
Some fears and concerns I have about new media use are; ethics and crediblity as well as copyright. New media is bringing about a lot of content sharing and people’s work is beginning to mesh into one thing. Especially mashups and remixes and content shared on youtube. For example the popular remix dj’s Super Mash Bros, Girl Talk and Dj Earworm. New media is challenging the norms of society and is new and exciting. Violent and explicit content: It seems as if with new media violence and sexual content is displayed everywhere. Movies are gaining higher ratings as well as more explicit songs being played on the radio for example “Dirty Talk” by Wynter Gordon and Rihanna’s song called S and M. Explicit content is also available on youtube; you can watch sex scenes, violent fights and scenes full of swearing. Facebook also has explicit groups that many kids view and join too....
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