History of Traditional Advertising

Only available on StudyMode
  • Topic: Advertising, Advertising agency, Advertising campaign
  • Pages : 18 (5126 words )
  • Download(s) : 141
  • Published : April 5, 2013
Open Document
Text Preview
Oh, I see...
Client Handbook

(traditional and unconventional advertising)

Karel Picha

Content:

- introduction -

Why? ................................................................................................ 1

- research -

Old-dog’s path - the traditional advertising ....................................... 6

History of traditional advertising ......................................................... 8

Types of traditional advertising ........................................................... 9

Approach classification in traditional advertising ................................ 10

The most successful ads ...................................................................... 11

The other way around - unconventional advertising .......................... 12

history ................................................................................................. 13

approach classification ........................................................................ 15

the most successful ads ...................................................................... 16

- conclusion -

Against or together - summary and conclusion .............................15

Why?introduction

Before I will start to write anything about advertising and my “great ideas”, it would be more than appropriate to introduce this term on its own for general public as for example for people like my parents, who never had to think about exact definition of advertising, They just want to concentrate on consumption and just happily buying everything, that is presented to them on TV or on billboards.

The most appropriate way is to search for definition of advertising in Wikipedia which is usually the first source of information which millions of people around the world these days take for granted.

“Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.”

(http://en.wikipedia.org/wiki/Advertising)

Advertising on its own is broad and complex topic, Which is not only black and white. Although each of us is influenced by advertising in everyday life, not many of us realize, how strongly are we exposed to sophisticated tricks and how products or services are secretly placed in ours minds. As technologies and development go forward, the ways how to advertise are even more sophisticated and more invisible. And this is the point...Today’s technological and sociological state is the dream of every art-director and copywriter. Advertising machine can be much more sophisticated with striking impact on audience as never before. Therefore if we want to work in advertising industry we need more than just an idea. We need to know many of already experienced ways and techniques how to get audience most effectively get involved into product we want to “sell”.

Advertising ways and techniques could be classified into two basic groups. First group forms traditional advertising and second the unconventional advertising. The traditional way how to advertise product, idea or services is little bit more straight forward in comparison with unconventional approach. Good nontraditional advertisement is very delicate and sophisticated approach, which can have great impact and leads to desired success.

The main difference between traditional and unconventional advertising...
tracking img