self-construal. The two relatively stable self-construals which emphasize the degree to which people see themselves as separate from or connected to others. They described the western or individualist self as independent Is human nature good or bad? How should we treat unknown people? Unknown people are considered favourably or treated with suspicion when met the first time. Appraising others‚ emphasis placed on: age‚ sex‚ social class Assume human nature is good‚ friendly and open-minded to people
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True / False Questions 1. International marketing is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company ’s goods and services to consumers or users in more than one nation for a profit. 2. A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. 3. The foreign uncontrollable environment is the same as the domestic uncontrollable environment. 4. The
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Strategies for International Marketing The process of penetrating and then developing an international market is a difficult one‚ which many companies still identify as an Achilles ’ heel in their global capabilities. Two aspects of the typical approach are particularly striking. First‚ companies often pursue this new business opportunity with a focus on minimizing risk and investmentthe complete opposite of the approach usually advocated for genuine start-up situations. Second‚ from a marketing perspective
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INTERNATIONAL MARKETING: International marketing is the application of marketing principles to more than one country. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting‚ whereby the marketing mix is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardized approach to world markets and
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BB0024– Introduction to International Marketing - 4 Credits (Book ID: BO103) Q.1 Name and explain with suitable examples‚ three reasons why international marketing is more challenging than domestic marketing. Ans. International marketing is more challenging than domestic marketing because the scope is much wider - in essence‚ when a company or individual markets on an international scale‚ they are marketing to the entire world‚ rather than a specific country. Since the scope is global‚ the
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International Marketing Plan Mission Statement and Objectives Volkswagen is based in Germany and has global distributors. Volkswagen produces different models of automobiles including compact‚ wagons‚ minivans‚ and sport utility vehicles. Team C will focus on Germany‚ the brand‚ and one specific model of vehicles‚ the classic Bug that has evolved into the Beetle. Learning Team C must determine the mission statement in regard to what the objectives are in marketing the Beetle internationally
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Contents 1. Introduction: 2 2. Company profile 3 3. International marketing strategy 5 3.1 Market saturation 5 3.2 Coping with the global Environment: 5 3.2.1 Microenvironment 6 3.2.2 Macro Environment 6 3.3 Market Segmentation 7 3.3 Market Positioning 7 3.4 Market diversification 7 3.5 Economies of scale 8 4. Global marketing strategy analysis: 9 4.2 Cultural differences 10 4.3 Reaching the remoteness 11 4.4 Logistic system 11 4.5 Proper scrutinizes of the customer
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Innovative Marketing‚ Volume 3‚ Issue 4‚ 2007 Demetris Vrontis (Cyprus)‚ Alkis Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global
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The evolution of global marketing Whether an organisation markets its goods and services domestically or internationally‚ the definition of marketing still applies. However‚ the scope of marketing is broadened when the organisation decides to sell across international boundaries‚ this being primarily due to the numerous other dimensions which the organisation has to account for. For example‚ the organisation’s language of business may be "English"‚ but it may have to do business in the "French language"
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Chapter 15 International Marketing Channels True / False Questions 1. The distribution process includes promotion of goods and services by sellers and resellers. True False 2. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3. In an import-oriented distribution structure‚ supply often exceeds demand. True False 4. Traditional channels
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