Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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Clean Edge Razor For many years‚ personal health care and shaving for men was seen as a routine maintenance issue. The U.S. razor market has recently seen an upswing in sales and overall interest in multiple categories of products offered in the past five to ten years. In recent years‚ new products and promotions have drastically changed the approach some men take to the daily chore of shaving. Product innovations have turned this morning ritual from a chore into a pleasing grooming experience
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LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
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What changes are occurring in the non-disposable razor category? Paramount is facing not only the traditional‚ on-going competition from the other long term‚ established companies in the market‚ but faces increasing challenges to its market share from new entrants as well. Traditionally‚ the market consisted of disposable and non-disposable razors‚ but within the last few years‚ a new trend has emerged. As a result of the increased emphasis on esthetic‚ or beauty products for men‚ there has
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Genetic Modify Organisms Genetic Engineering Today many scientist use “genetic engineering” a new technology that manipulates the genes of many plants‚ bacteria and animals. This organisms are called genetic modified organism (GMOs) because their genetic material (DNA) has been changed in a way that it doesn’t occur naturally‚ it alters the organism’s genetic material through adding‚ deleting or changing the segments in the DNA. This technology is also referred to as "biotechnology" or "recombinant
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GET INSIDE THE LIVES OF YOUR CUSTOMERS In the article „Get inside the lives of your customers" the author Patrica B. Seybold is talking about Customer Scenario Design methodology‚ which helps companies to determine what their customers want from them and how to deliver it. She says that many companies have quite narrow viewpoints‚ focusing on fine-tuning their own offerings that they have failed to see how those products or services fit into the „real lives” of their customers. By this way companies
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Čelebić BSAD 350 – Marketing June 6‚ 2012 Clean Edge Razor: Splitting Hairs in Product Positioning Executive summary Paramount is planing to launch a non disposable razor ‘Clean Edge’. This companyis a market leader in the non disposable razor market. Currently it is offering Paramount Pro and Paramount Avail. Neither pro nor Avail has introduced significant technology innovations in the last five years. The non disposable razor and refill cartridge market is divided into three segments
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heroes in the world that we look up to. When we think of heroes most of the time we think of a superhero with a cape on. But heroes can be more than just that they can be our family members like our parents because they care for us and we look up to them or our heroes can be a famous person like a actress or a singer. Like my hero‚ she’s an actress and her name is Ilana Glazer she was born April 12‚ 1987. She’s my hero because we both believe that people should be be treated the same way and that children
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Freebie marketing A free gift knitting row counter given away byWoman ’s Weekly in the 1980s-1990s. Freebie marketing‚ also known as the razor and blades business model‚[1] is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good‚ such as supplies (inkjet printers and ink cartridges‚ "Swiffers" and cleaning fluid‚ mobile phones and service contracts) [2] or software (game consoles and games).[1] It is distinct
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Section 1 – Understand methods of communication with customers 1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations. Situation Methods of communication 1. IT department was doing a project over summer to upgrade some older PC’s in around different departments. When Staff came back to work after break there was some complaints of no printers being connected and also lost documents
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