Definition and types of E-commerce 3 E-commerce payment systems 3-4 Importance of E-commerce in modern business 3 Conclusion 7 Recommendation 7 References 8 E-Commerce refers to the buying and selling of products and services over electronic systems like the internet and other computer networks. This system depends on technologies like electronic funds transfer‚ supply chain management‚ internet marketing‚ online transactions‚ electronic data interchange
Premium Electronic commerce Debit card Credit card
The Brand Value Chain(BVC) is a structured approach to assessing the sorces and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the value of rand ultimately resides with customers. There are several steps to this when we look at this value creation process. * Step I) Firm invests in
Premium Brand Brand equity Brand management
SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
Premium Strategic management
DHL SWOT Analysis SWOT analysis is an instrument for auditing an association and its atmosphere . It is the initial step of planning and assists marketers to focus on vital matters . SWOT stands for strengths ‚ weaknesses ‚ opportunities ‚ and threats . Strengths and weaknesses are internal aspects while opportunities and threats are external aspects . A SWOT analysis is the procedure a business entity goes through in an attempt to recognize key regions for business opportunities . Focusing
Premium Marketing Business Deutsche Post
SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
Premium Bharti Airtel Marketing SWOT analysis
Principle of Management 303 SWOT ANALYSIS Professor Kasongo “Burger King‚ the second-largest Burger chain in the United States‚ behind McDonald’s according to (Velasco‚ S. 2012)”. Burger King Corporation was founded in 1954 by James Mclamore and Daniel Edgerton‚ beginning the Burger King legacy of flame broiled beef and commitments to quality ingredients and friendly service (Burger King 2012). Burger King continues to make a positive impact in the community through their vision for food‚
Premium Hamburger Fast food Burger King
loss of focus. For example‚ a manufacturer of baking soda should probably not see itself as a manufacturer of all types of chemicals. Sometimes‚ companies can define themselves in terms of a customer need. For example‚ 3M sees itself as being in the business of making products whose surfaces are bonded together. This accounts for both Post-It notes and computer disks. A firm’s mission should generally include a discussion of the customers served (e.g.‚ Wal-Mart and Nordstrom’s serve different groups)
Premium Marketing Management Ethics
1a. Explain briefly how globalization has affected it. Under the influence of globalization‚ language is affected. Societies are shaped to be more multi-lingual due to the advancement in transportation technology and communication technology that increase cross-boundary interactions. With increasing international trade‚new markets are opened up‚ some languages‚ like Chinese‚ become more popular. According to the World Trade Ogranization (2013)‚ both the imports and exports of China to the world
Premium Foreign language Second language Language education
Subject: Dell’s Value Chain Case 1. How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? Dell encourages suppliers to focus on their individual technological capabilities to sustain leadership in their components. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell constructs special Web pages for suppliers to plan based on actual end customer demand. On the distribution side‚ Dell uses direct sales‚ primarily
Premium Supply chain Marketing Sales
management has decided to do a SWOT Analysis of the following areas-: (1) Customers‚ (2) Suppliers‚ (3) Competitors and (4) Intermediaries. (a) What does the term SWOT Analysis mean? (4 marks) (b) Identify and outline the impact on the company’s operations of the TWO trends in EACH of the four areas identified above. (21 marks) (a) In order to develop a marketing plan or strategy which can identify preferred and likely directions‚ the firm can conduct a SWOT Analysis which is a general and quick
Premium Marketing Strategic management