MNC BRAND AND PRODUCT PROFILE Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in the year 1953. It is the largest franchise with more than 6000 locations in 35 countries. Its major markets are located in UK with 2800 outlets and in Japan with 800 outlets. Its headquarters is in Massachusetts USA. Baskin-Robbins is the King in ice cream marketing; they created a unique positioning for its brand by introducing interesting new flavors. They allow
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How nature affects one’s mood/ Personality. According to the studies‚ being with nature for atleast 30 minutes can reduce depression. The Netherlands conducted a new research‚ that people who live near a park or wooded area experience less depression ang anxiety. Spending just 20 minutes outside in nature can make you feel alive according to the June 2010 issue of the Journal of Environmental Psychology. Think about it‚ being in nature or watching a scenery is more fun than spending your tme using
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Trait Theory and Brand Personality Framework in personality. Details of the two theories will be explained first‚ along with some real examples of how firms make use of personality traits to strengthen their brands. The shortcomings of the two existing theories will then be analyzed‚ and some measures developed by recent researchers will be introduced in order to overcome the weaknesses. I chose this topic because I am interested in psychology and personality traits. Many personality tests usually
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Product and Brand Management assignment On Submitted by Anoop Anantha – 117 Vodafone Group is a British multinational telecommunications company headquartered in London‚ United Kingdom. It is the world’s second-largest mobile telecommunications company and had 439 million subscribers as of December 2011. Vodafone came into India in 2006 by acquiring Hutch. It is the second largest mobile network operator in India. It has approximately 146.84 million customers in India as of November 2011
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IJRFM Volume 2‚ Issue 3 (March 2012) (ISSN 2231-5985) A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT ‚ SIVAKASI BLOCK ‚ TAMIL NADU V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran**** ABSTRACT Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services‚ including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced
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The rise in sea level may be the end for us all as we know it. With the sea rapidly closing in there is no real quick solution. Over one thousand people have already been affected. Examples of this would be the flooding in Jakarta or the lack of crops in Egypt. In addition‚ how does rise in a sea level complicate the struggle for existence for humans and how does the rise in sea level affect how an overall population can survive and how it will repopulate. Climate change affects both animals and
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Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (A Case of Coffee Instant Product in Indonesia) Rizal Edy Halim Department of Management Faculty of Economics‚ University of Indonesia Abstract Brand that manages to bring a meaningful impression on consumers are more likely to win a special attention. Value-added brands are also more likely to win a distinctive spot in consumers’ minds. In addition‚ brand could affect consumers’ brand affection
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Do Provisions for Hockey at School Level for Different Genders‚ Affect Participation Levels and Success at Higher Levels? Over the past 20 year there has been much speculation as to the sports in which children participate in during their school years‚ for example why girls do not complete football in physical education classes‚ and why boys do not complete netball‚ a sport stereotypically played by women‚ due to the perception that male players are either gay or cross-dressers‚ (Tagg.B‚ 2008
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Psychology of personality. Different types of personality disorders. One of the most common asked questions by people nowadays is “What is psychology?” Misconceptions created by popular media as well as the diverse careers paths of those holding psychology degrees have contributed this confusion. There are a lot of different definitions of psychology but the most seen is that: psychology is both an applied and academic field that studies the human mind and behavior. Research in psychology seeks
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define personality and how it affects sports performance By Josh Haynes Personality Personality has been of interest to sport physiologists and researchers for a very long time‚ dating back to around the 1800s‚ the reason why it is of such is interest is because they want to find out how personality affects someone when they are doing sport as to what personality makes them better at specific sports compared to other people. But as it is hard to find a direct link from someone’s personality to the
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