Product and Brand Management of Vodaphone

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Product and Brand Management assignment
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Anoop Anantha – 117

Vodafone Group is a British multinational telecommunications company headquartered in London, United Kingdom. It is the world's second-largest mobile telecommunications company and had 439 million subscribers as of December 2011. Vodafone came into India in 2006 by acquiring Hutch. It is the second largest mobile network operator in India. It has approximately 146.84 million customers in India as of November 2011. The below views are a 3rd person’s view about Vodafone.

Salience
When we think about India’s advertising industry, one of the few advertisements that we can recall are of Vodafone’s ZooZoo and the pug (a dog). These advertisements were very touching, highly refreshing and left a lasting impression on the audience. Vodafone’s logo is also very attractive with bright red colour and a simple logo. Vodafone enjoys a high recall rate because of their vast advertisements and their logo. Vodafone was recognized as a brand which advertised with very less cost as they did not spend a lot on the casting and used Zoozoos and pugs which were very attractive to the audience. Vodafone is a well-established brand in India which used the platform set by Hutch and Essar and is known for its quality and service. They have hence been able to retain a lot of their customers and also have been able to attract new customers. Performance

Vodafone is known for its quality of service, customer satisfaction and global presence. Additional services and personalized services offered by them have also been a differentiating factor which has benefited them. The company is known to provide good quality voice communication which is the basic need of any product in this service category. The company also has very good coverage in urban areas. Vodafone has its presence across the world and is very reliable. They have provided un-interrupted service and can be relied upon. Vodafone has a wide range...
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