Vodafone Marketing in Egypt

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Introduction:
Vodafone Vodafone is a total communications provider, offering customers voice, data, and 3G broadband and fixed internet. Since its inception in 1998, the company has drawn on the global strength of Vodafone Group as well as its own in-house research and development of innovative products tailored specifically for the Egyptian mobile market.

The pioneering spirit of Vodafone Egypt’s corporate structure has allowed the company to continue investing in its network services and customer support with the intent to deliver a world-class customer experience.

The investment part of Vodafone Egypt represents one of several thoroughly-researched commitments made by the company to simultaneously fuel its short and long-term growth. In September 2006, the company’s general assembly approved the acquisition of 51% of Raya Telecom, a corporate communication leader, to broaden even further the range of communication services provided by Vodafone Egypt to the enterprise segment. Subsequently, Vodafone Egypt has increased its holding to 97.52%.

Vodafone Egypt’s market position continued to gain in stature with Telecom Egypt’s decision to increase its stake in the company from 25.5% to 44.7 % in October 2006 through a stock market buyout. Vodafone Group continues to hold a 54.9 percent controlling stake in Vodafone Egypt and is pleased to work with such a strong local partner.

Vodafone Egypt now boasts a team of more than 3500 employees serving more than 15.5 million customers (Jun. 08) nationwide. The company's success is anchored on the superiority of its network, excellence in customer care, leadership in the innovation of new products and, most of all, a focused growth strategy. Vodafone Egypt offers roaming services through agreements with more than 417 countries.

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