Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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1. My initial regional marketing strategy In pricing‚ most of my pricing strategies were just following my competitors‚ because I have the faith that their prices are the results from the competition in that market. It is true that we should put an eye upon our main competitors‚ because they have the important information we need. For example‚ in Brazil‚ when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products‚ I realized that I could not
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originated from ancient times when people move from this place to other place due to the exhaustion of nature resources. Pass thousands year of development‚ people have not only searched for natural resources for their demand but also they have looked for a life with high quality of living‚ education and social security. Nowadays‚ there are many people living for away from their home country. Environmental problems‚ poor‚ conflict and riot‚ corruption and gap between rich and poor countries are all
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Russia Interfax Russia is a country slightly smaller than the United States‚ 1.8 times smaller to be exact. It is bordering the Arctic Ocean between Europe and North Pacific Ocean with a coast line of 37‚653 km. The capital of Russia is Moscow with a population of 14 million consisting of 81% Russian‚ 3.7% Tatar‚ 1.4% Ukrainian‚ and 1.1% Bashkir. In this report we will learn about the contemporary business issues and economics in Russia. We will also see how the government takes part in the everyday
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Should Rich Countries help Poor Countries Since centuries‚ the world is divided into rich and poor countries‚ referred today as developed and developing countries respectively. However since a few decades‚ along with the acceleration of technological progress‚ developed countries are witnessing rapid economic development‚ thus growing wealthier‚ while the conditions of poor countries are worsening and they are depending heavily on debts which have attained unbearable proportions. Consequently
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should rich countries help the poor countries? There is so much debate surrounding the issue of rich countries should help the poor countries. Proponents think that rich countries should help the poor countries because loaning money to developing countries aids can helping them improvement the situation from poverty and disease. Opponents‚ think that the money doesn’t go for the place where they needs and the debt is a lot of pressure for the poor countries. In my opinion‚ that rich countries
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Rich countries should help poorer countries With the development of technology and business‚ the world become smaller and smaller. Many countries in economically developed. However‚ there are still many countries are poor. These people in poor countries need help‚ and many rich countries can give a hand to the poor countries for two reasons. One is to promote the communicatin on many aspects likes culture and trade. The another one is to stimulate the development of poor countries to support people’s
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"Oh my God look at this rich countries just sitting there and watching the poor countries suffer."Don’t you think that this rich countries should wake up and start doing something to help these poor countries such as Haiti due to the Earthquake it went through and also many other countries. One reason rich countries should help these poor countries is because if you take Haiti for example after the earthquake they had in 2010 there were many damages done to people and land because Many buildings
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