What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve their strategy. When going in a
Premium Hotel Hotels Motel
one of the most waste-producing industries around the globe. The seriousness of the environmental degradation caused by hoteliers had made several hotel associations to urge hoteliers to go green. Hotel Associations such as International Hotel and Restaurant Association‚ the American Hotel and Lodging Association had set benchmark for hotels to go green so as to ensure hoteliers practicing eco-tourism (Bohdanowicz‚ 2005). With
Premium Environmentalism Hotel Hotel chains
London Games gives Singapore hoteliers a boost Singapore based hoteliers are doing brisk business in London‚ for the period of the upcoming London Olympic Games. This article was published on 25 June‚ 2012 written by Yasmine Yahya on The Straits Times newspaper. Which 95% of the rooms of The Ascott‚ Millennium & Copthorne Hotels (M&C) and Frasers Hospitality were booked. The games had actually started on 27 July‚ 2012. In addition‚ GuocoLeisure will also have benefit like for example 5
Premium Olympic Games 2012 Summer Olympics Paralympic Games
among staff. The App has already been deployed in some hotels and may be applied in more countries and hotels in the near future. The article interests me because it is about technology innovation‚ which has obtained a lot of attention of hoteliers in the past five to ten years. According to Ian Millar‚ Deputy Director of INTEHL‚ hospitality industry is good with technology. It has always been a reactive rather than a proactive industry when it comes to technology. And this needs to change
Premium Hotel
system (CRS) is mainly an assistance for hoteliers to manage all of their online marketing and sales‚ where they can upload their rates & availabilities to be seen by all sales channels that are using a central reservation system (CRS).A hotelier using a central reservation system (CRS) eases his/her tasks for online distribution‚ because a CRS (central reservation system) does everything to distribute hotel information to the sales channels instead of the hotelier. Electronic commerce‚ commonly known
Premium Electronic commerce Electronic Data Interchange Internet
not have a hotel or residence to reside in that country. Before‚ booking a certain hotel room required long processes such as talking to a hotelier either in person or through the phone. Just imagine the disposition of the hotelier if multiple clients came to ask questions about reservations at the same time. Through an online hotel reservation system‚ hoteliers and travelers will both be benefited. Hotels have minimal need of travel agents to look for clients because information about their business
Premium Computer reservations system Travel agency
Introduction: Industrial revolution took place in Europe in 1760. It gave momentum to the social and economical life of the people. The new concept of factory system provided by various physical and material amenities but adversely affected the Human Resources. Fatigue and Depression were the new diseased developed by this industrial phenomenon. J. B.Shaw‚ a great thinker in U.K in his famous Essay "where the wealth accu- mulates and the men decay" rightly pointed out mecha- nism of human talent
Premium Hotel Hospitality industry
In order to set the context of the presentation‚ it is important to examine where the distribution strategy takes place in the global marketing strategy. According to Meidan and Lee (1982)‚ four main stages constitute the global marketing strategy of hotels: identification of the target market and the needs of these customers; formulation of the marketing objectives; definition of the constraints (mainly linked to the environment of the hotel); and finally‚ allocation of marketing resources. This
Premium Marketing Strategic management Hotel
in all shapes and sizes. Online travel agencies are a viable distribution channel that isn’t going away and hoteliers must continuously evolve their strategies to best take advantage. Firstly‚ experts suggest spending as much of the budget as possible on driving bookings to the band or individual hotel website. And‚ OTAs should be considered a supplemental revenue drive and smart hoteliers can manipulate the availability and price of rooms. Ted Rusch said ‘’In terms of revenue management‚ you don’t
Premium Hotel Marketing Hotels
Chapter 1 - The Problem Domain I. Introduction Technology is now part of everyday life. Human beings develop ways to make their work easy. Technology is progressing as times goes by. It must be planned and maintain for future generation who will use it. The world is turning to be a technological giant due to the pressure of computers and the innovation of computers eventually manufacturing a more definite model of computers and different communication gadgets. This is the competition
Premium World Wide Web Hotel