• garnier
    GARNIER(WEBSITE) For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism. ...
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  • Case Study
    History For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism Established...
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  • Garnier
    INTRODUCTION TO GARNIER Garnier is an international company and is a mass market cosmetics brand of L'Oréal, that has aline of extensive range of beauty products. The company sells and researches upon cosmetics products that are meant for body care, skin care, hair care, hair color and other beauty...
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  • rajat docs
    attention and attracts the opposite gender. Film industry and fashion industry also have a huge impact on fairness cream industry in India. So, the companies must be cautious of the results of the fairness cream. If the results are quite opposite i.e. instead of lightening the skin if it increases the...
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  • Garnier
    that gives 80 per cent revenue of that product’s sale to the company. No surprise then that major marketing efforts of companies attempt to attract the most potential group. This project is an extensive study of the 4Ps analysis of the Garnier products. This detailed study helped us in understanding the...
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  • Garnier
    Product & Brand Management Assignment On GARNIER Submitted by: Jyoti Singh PRN: 08020741092 INTRODUCTION Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos, Conditioners, Skin Creams & Moisturisers...
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  • garnier case study
    Jyoti Singh PR : 08020741092 I TRODUCTIO Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos, Conditioners, Skin Creams & Moisturisers to Facewash & Body Treatment Sprays. Garnier is a sub-brand of Global Fashion major L’oreal...
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  • Garnier
    to promote a product?” remains.Garnier, which is a higher-end product, has launched Garnier Light and Garnier Menin sachets priced Rs 10 to drive penetration and trials, says Richa Singh, MarketingManager, Garnier India. Mohan Goenka, Director, Emami, says penetration is definitely an issue. “New ...
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  • Marketing
    cash-flows EBITDA margin, % - 10% Company description Headquartered in Italy, but with a pan-European presence, Pierrel is a service provider to the pharmaceutical industry for the development, manufacture and commercialisation of medical therapies. The company has over 50 years’ experience, gained...
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  • L'Oreal Swot Analysis
    through all the world. as an high value brand. The company’ slogan “because you’re worth it”, despite some little changes (see the company history paragraph), is immediately recognized and linked to the brand;it is fully implemented in the image the company wants to communicate to its consumers: we sell...
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  • Cosmetic Industry Evolution - India
    demand in India always revolves around economically priced products. Recent cosmetics business market analysis reveals that many international companies are now outsourcing cosmetics to India and that the cosmetics market in India is growing at 15-20% annually, twice as fast as that of the U. S. and...
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  • Fair and Lovely Brand Analysis
    History
 Present
 Opinions/Future perspectives(according to you) 
Logo
Brand ambassador 
Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey...
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  • L’oréal: an Image Makeover in India
    | Table of Content 1. Introduction: A Brief History of L’Oréal 2 2. Situation Analysis / Strategic Analysis 2 2.1. Consumer Market Segmentation 2.1.1. Demographic Segmentation...
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  • Shampoo
    shampoo sales seems to be less than 20 %.  One interesting feature was that, for Himalaya products, the sales girls were deployed by the company directly. 2. Manikandan Stores – A wholesale/retail dealer ( Average middle class/ Local shops ) This store supplies stock to retail shops as...
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  • Dabur Project
    * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings ...
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  • Hkjh
    The L'Oréal Group is the world's largest cosmetics and beauty company.[3] With its registered office in Paris and head office in the Paris. L’Oréal's famous advertising slogan is "Because I’m worth it". In mid 2000s this was replaced by "Because you're worth it". In late 2009 the slogan was changed...
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  • L'Oreal
    habit to take care of yourself and all hygiene developments came in the 20th century, in developed countries first. The first reason according to history is that people and society known lots of changes in their life style concerning hygiene. Medicine studies know lots of evolutions, as dermatology....
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  • Product Audi of Inoa
    the market is already full of hair colour brands, the company L’Oreal Groups could still be considered as the leading supplier of hair colour and cosmetics. This study is a brief overview of the marketing concepts and strategy of the said company. In 1907s, Eugene Schueller; a young French chemist...
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  • Hul Shampoo
    selling companies," Doug DeVos, Amway president and youngest son of its co-founder Rich DeVos, told ET in an exclusive interaction. As a company too, Amway has outgrown multinationals like L'Oreal, Nivea and Kellogg in India by reporting Rs 2,130 crore in sales for calendar 2011. The US company, which...
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  • Marketing
    L’Oréal : 1. Company Overview: * A short company history: L’Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux’ (Safe Hair Dye Company of France" literally "French Society of Inoffensive Tinctures...
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